It seems to me that nonprofit social media campaigns are still focused on the numbers game – collecting the most Likes on Facebook, the most Twitter and Pinterest followers and the most views on YouTube. Building up sheer numbers of Likes and views, without motivating people to take action, is misguided. I always say that quality beats quantity any day …
8 Ways to Make the Case For Social Media At Your Nonprofit
There is no doubt about it – social networking has changed the game in terms of how people communicate, share information and learn about new things in their lives. With 73% of online adults using at least one social network and almost half (42%) of all online adults using multiple platforms, nonprofits that do not embrace this tectonic shift will …