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6 Ways Nonprofits Are Getting Online Fundraising All Wrong

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Websites 24 Comments

Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities. I frequently see quotes like this one, from a recent article: “I have yet to see pure online fundraising …