The Essential Guide to Donor Retention in the Digital Age

The Essential Guide to Donor Retention in the Digital Age

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media 2 Comments

Nonprofits, we are failing our donors. The Fundraising Effectiveness Project’s 2018 Fourth Quarter Report found that charitable giving did in fact increase by a meager 1.6% in 2018. Cause for celebration? Hardly. The overall number of people giving is declining: The total number of donors dropped by 4.5%. Getting new donors is an uphill battle: New donors to an organization …