Is marketing really dead?

Julia Claire Campbell Marketing, Social Media 3 Comments

“Marketing is dead.” With a blog post headline like that, it’s no wonder Bill Lee’s obituary for marketing on the HBR Blog Network is getting a lot of attention. Upon further examination, the reader discovers that what Lee means is that forms of “traditional marketing” (defined as “advertising, public relations, branding and corporate¬†communications”) are dead and gone, being taken over …