Below you'll find a list of all posts that have been tagged as “Word-of-mouth marketing”
People don’t trust institutions. Edelman just released a new report showing the following dismal statistics about public trust: Just one-third of Americans trust their government “to do what is right”; 42% of Americans trust the media (down from 47% a year ago); Trust in nonprofits/NGOs is higher than trust in government, but it still decreased by nine percentage points from …
Fundraising and cultivation events are a vital piece of the puzzle for many nonprofits, large and small. In-person events are a great way to energize supporters and connect directly with donors and volunteers. The challenge with holding a vibrant and successful event lies in the marketing and promotion of the event. Simply sending out snail mail letters doesn’t cut it …
“Marketing is dead.” With a blog post headline like that, it’s no wonder Bill Lee’s obituary for marketing on the HBR Blog Network is getting a lot of attention. Upon further examination, the reader discovers that what Lee means is that forms of “traditional marketing” (defined as “advertising, public relations, branding and corporate communications”) are dead and gone, being taken over …