Why you should start a social media ambassador program at your nonprofit

Why Your Nonprofit Should Start A Social Media Ambassador Program

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Social Media, Strategy Leave a Comment

People don’t trust institutions. Edelman just released a new report showing the following dismal statistics about public trust:  Just one-third of Americans trust their government “to do what is right”; 42% of Americans trust the media (down from 47% a year ago); Trust in nonprofits/NGOs is higher than trust in government, but it still decreased by nine percentage points from …

Nonprofit Crisis Communications: What The American Red Cross Should Do Now

Nonprofit Crisis Communications: What The American Red Cross Should Do Now

Julia Claire Campbell Nonprofits, Social Media, Strategy 5 Comments

Update 10-31-2014: Gwen Ifill on PBS interviews Suzy DeFrancis, Chief Public Affairs Officer of the American Red Cross.  Update 10-29-2014: The American Red Cross published a blog post titled American Red Cross Responds to Inaccuracies in ProPublica and NPR Stories. Still no proactive action from them that I can see on social media sites; not even a tweeted link to …

How to Find and Engage Your Biggest Online Supporters – Part 3 of 3

How to Find and Engage Your Biggest Online Supporters – Part 3 of 3

Julia Claire Campbell Nonprofits, Online Fundraising Leave a Comment

Did you miss the first 2 posts in this series? Click to read Part 1 and Part 2. In the past two weeks, I’ve blogged about ways that you and your organization can find your biggest online supporters, as well as ways that you can engage them to spread the word about your cause. Today I will discuss the last, but most important, step in building relationships …

How to Find and Engage Your Biggest Online Supporters – Part 2 of 3

How to Find and Engage Your Biggest Online Supporters – Part 2 of 3

Julia Claire Campbell Nonprofits, Online Fundraising Leave a Comment

Did you miss Part 1? Click here to read it! Last week I discussed ways that you and your organization can find your biggest online supporters, also called Brand Ambassadors. So now, hopefully, you’ve found some online supporters that are ready and willing to spread the word about your cause, your event and/or your fundraising campaign. What do you do with them? 1) …

online donations

How to Find and Engage Your Biggest Online Supporters – Part 1 of 3

Julia Claire Campbell Nonprofits, Online Fundraising Leave a Comment

The truth remains that even in the rapid-fire world of technology, the Internet, social media and mobile tools, the most effective form of fundraising is still the personal ask. People will not support your organization and your cause if they are not given a compelling reason to do so. And what better reason than because a beloved relative or trusted friend has asked them to?  Consider …

nonprofits trying to build successful online communities

It’s not about the Klout – It’s about the passion.

Julia Claire Campbell Nonprofits, Social Media, Strategy Leave a Comment

When I first read about Laura Arrillaga-Andreessen (from Beth Kanter’s blog post regarding #GivingTuesday), I was immediately smitten. Laura AA (as she calls herself) wrote a great book called Giving 2.0: Transform Your Giving and Our World. There are two key takeaway messages in the book: “It’s not about how much you give; it’s about how you give.” “A philanthropist …

Is marketing really dead?

Julia Claire Campbell Marketing, Social Media 3 Comments

“Marketing is dead.” With a blog post headline like that, it’s no wonder Bill Lee’s obituary for marketing on the HBR Blog Network is getting a lot of attention. Upon further examination, the reader discovers that what Lee means is that forms of “traditional marketing” (defined as “advertising, public relations, branding and corporate communications”) are dead and gone, being taken over …