Starting out on social media can be a scary proposition for many nonprofits. Horror stories abound – staff members going “rogue” and posting inappropriate Facebook photos, volunteers tweeting too much information, negative comments being left in LinkedIn Groups. (I’m sure we all heard the story about the American Red Cross and the #gettngslizzerd slip up!) With all the fear mongering and bad news …
Nonprofit Crisis Communications: What The American Red Cross Should Do Now
Update 10-31-2014: Gwen Ifill on PBS interviews Suzy DeFrancis, Chief Public Affairs Officer of the American Red Cross. Update 10-29-2014: The American Red Cross published a blog post titled American Red Cross Responds to Inaccuracies in ProPublica and NPR Stories. Still no proactive action from them that I can see on social media sites; not even a tweeted link to …
6 Proven Methods To Get More Social Media Shares
We all know that sharing is the gold standard of social media. Likes and comments are all well and good, but getting someone to share, to retweet, to repin, to regram – that is what exposes your content to a wider audience. Sharing is more powerful as it requires more engagement than passively, scrolling, reading or even clicking “like” on …