Below you'll find a list of all posts that have been tagged as “mobile giving”
Understanding the giving habits and motivations of your millennial audience will give you a leg up in the fundraising space. This group has begun to dominate across donor demographics, which your organization has probably seen if you’ve done a fundraising assessment recently. Nonprofits need to take an informed approach to appealing to them and beginning to cultivate a relationship toward …
Imagine that you’re a donor who recently opted into an animal welfare nonprofit’s text-to-give campaign, hoping to give to a great cause. However, you’re met with uninspiring, generic messages that don’t show how your donations will make an impact and feel impersonal. As a result, you opt-out of the campaign and look toward donating to another organization. To avoid this …
Love it or hate it – Americans are addicted to their phones. The vast majority of us – 95% – now own a cellphone of some kind. 77% of Americans own smartphones, those extremely powerful mini-computers in the palm of our hands. This is up from just 35% in Pew Research Center’s first survey in 2011 of smartphone ownership. Rather …
Guest blog by John Killoran, CEO of Snowball On any given day, how many times do you think you check your phone? The answer is probably a lot! In fact, research has shown that Americans check their phones on average once every 12 minutes. Imagine that you could harness the energy that everyone in your community expends checking their phones every …
Guest blog by Adam Weinger Peer-to-peer fundraising campaigns have become more than just an innovative approach to online fundraising: they’re now the standard. If you’re not familiar with how peer-to-peer campaigns work, let’s back up to recap the basics: Peer-to-peer campaigns turn donors into fundraisers by equipping them with personalized online fundraising pages that they can share via social media (and …
Implementing a mobile strategy is no longer an option for nonprofits, because in less than a year more of your supporters will visit your website from a mobile device than from their desktop computer. Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website. In reality, an effective …