Understanding the giving habits and motivations of your millennial audience will give you a leg up in the fundraising space. This group has begun to dominate across donor demographics, which your organization has probably seen if you’ve done a fundraising assessment recently. Nonprofits need to take an informed approach to appealing to them and beginning to cultivate a relationship toward …
Marketing a Pledge Fundraiser: 3 Essential Steps to Follow
Guest Post by Brad Dowhaniuk of 99Pledges If you’re already familiar with pledge fundraising, you may know about some of the benefits of using this method. For example, let’s say your nonprofit organized a read-a-thon and asked donors to pledge $3 for every hour their participant spends reading. Not only are participants in control of how much they earn for …
How To Successfully Launch A Digital Fundraising Campaign For Your Nonprofit
This post is a guest blog by Candace Cody of CauseVox On April 27, Candace Cody of CauseVox and I will be holding a free nonprofit webinar: Digital Fundraising 101: How To Get A Fundraiser Off The Ground + Make It Successful – sign up and secure your spot! While digital fundraising strategy used to be a nice-to-have, now it’s an …
How to Drive Donations for Your Nonprofit Using Facebook Live
There is no doubt that getting results from Facebook in 2018 is harder than ever. While Facebook continues to roll out News Feed changes at an alarming pace, one vital feature not only seems to be insulated from declining reach, but also increasing in popularity – Facebook fundraising. I’ve written and spoken quite a bit about Facebook’s free fundraising tools …
How to Get People to Raise Money for Your Nonprofit Using Facebook
In last week’s post, 3 Facebook Features Designed to Help You Fundraise, I highlighted just three of the Facebook features that are making social media fundraising a little bit easier for your nonprofit. These features are: 1) Donations option in personal status updates, 2) Fundraisers on Facebook, 3) The Donate button for your nonprofit Facebook Page. To read more, be sure …
Peer-to-Peer Fundraising Communications: 5 Mistakes You’re Making (And How to Fix Them!)
Guest blog by Adam Weinger Peer-to-peer fundraising campaigns have become more than just an innovative approach to online fundraising: they’re now the standard. If you’re not familiar with how peer-to-peer campaigns work, let’s back up to recap the basics: Peer-to-peer campaigns turn donors into fundraisers by equipping them with personalized online fundraising pages that they can share via social media (and …
You Can Now Fundraise on Facebook for Your Favorite Charity
File under #AboutTime! Facebook recently announced a new tool designed to give individual users the power to fundraise on Facebook for their favorite verified US-based 501(c)3 nonprofits, directly within the platform! According to Facebook officials, this has always been their intended vision. They want to give their users more control in setting up and promoting individual fundraising pages for the causes …