Social Media Slacktivism?

Social Media Slacktivism or Something Bigger?

Julia Claire CampbellMarketing, Nonprofits, Online Fundraising, Social Media

Does the recent success of the ALS Ice Bucket Challenge leave you feeling exhilarated, or skeptical? There certainly were a variety of lively opposing viewpoints presented at the most recent #CommBuild and #FundChat nonprofit Tweet chats! I participated in the challenge, and continue to believe that it is a big opportunity for the sector to examine the way it communicates and reaches out …

In Defense of Social Media Slacktivism

In Defense of Social Media Slacktivism

Julia Claire CampbellNonprofits, Social Media

The word “slacktivism” has surfaced so much of late that I feel the need to write a defense of the much–maligned practice. “Slacktivism” can be loosely defined as sharing a post online, signing an online petition and tweeting a link to a charity’s website. Cynicism Exhibit A: Brian Moylan wrote a provocatively titled post calling everyone who posted the red …