How to Conduct a Social Media Audit for Your Nonprofit (with free template)

How to Conduct a Social Media Audit for Your Nonprofit (with free template)

Julia Claire Campbell Marketing, Nonprofits, Social Media, Strategy Leave a Comment

Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here.     On the always-informative Progressive Exchange listserv, one of the members posed this question:  “Anybody have a Social Media Audit template? This question keeps coming up in my orbits, and I haven’t …

My Big Fat Problem With Social Media Measurement

My Big Fat Problem With Social Media Measurement

Julia Claire Campbell Social Media, Strategy 31 Comments

Don’t get me wrong. I think it’s fantastic when nonprofits want to measure their social media efforts. In fact, it’s vital – consistent measurement is something I strongly recommend (a.k.a. require) of all my clients. Without measurement and analysis: How will you know what to improve upon? If you don’t know where you want to go, how will you know …