Is Nonprofit Social Media A Waste of Time?

Julia Claire CampbellMarketing, Nonprofits, Social Media

Do you find social media to be a big, fat time waster for your nonprofit? It may be tempting to read articles with provocative titles like Matt Collins’ recent post for The Guardian, “It’s time for charities to stop wasting money on social media”, while nodding vehemently and pumping your fists up and down. You may be thinking: “FINALLY! Finally, …

#WakeUpCall Selfie

What Will Be The Next Ice Bucket Challenge?

Julia Claire CampbellFundraising, Nonprofits, Online Fundraising, Social Media

It seems like every charity is taking to social media to become the next Ice Bucket Challenge. But when does it become too much? Writing for The Guardian, Hadley Freeman explains that while she gritted her teeth through the #NoMakeUpSelfie craze and of course, the #IceBucketChallenge, the latest trend in celebrity “slacktivism” is just too much for her. It’s organized by …