Below you'll find a list of all posts that have been categorized as “Social Media”
Maslow’s hierarchy of needs is a psychological theory proposed by Abraham Maslow in 1943. The famous framework states that you are not able to reach the upper levels of the human experience – “self-actualization” and “esteem” – without the bottom levels being satisfied – breathing, food, water, sex, sleep, etc. I see digital marketing (and all marketing) tools through this …
Pinterest has been busy, busy, busy! I’ve written about the many reasons nonprofits should be interested in Pinterest, and I have hosted webinars on the multiple ways nonprofits can harness the power of pinning for good. I recognize that in the resource-strapped nonprofit world, with information overload and overwhelm running rampant, it’s hard to stay on top of the fast-moving …
The fantastic Agents of Change Digital Marketing Conference was last week, and I needed a full seven days to process all that I learned in order to impart this wisdom on to you. Here are my top 8 takeaways from AOC2013. Please add yours in the comments section. 1) Always, and I mean always, open your conference with a sword …
Everyone is looking to get increased engagement and interaction on their social media posts. We all know that consistently providing killer content and cultivating a dedicated audience (or tribe) is the key to social media success. But what times are best to post to your audience? (Disclaimer: There is no one size fits all in social media, just helpful guidelines …
A version of this post originally appeared on the GiftWorks Guest Blog. NOTE: This week I cautioned nonprofits not to put all their eggs in the social media basket. While I worry that some nonprofits are using “social media” as their only marketing strategy (and it’s not a strategy at all), I do think that the ideas behind using social …
Many nonprofit organizations subscribe to the “if you build it, they will come” fallacy. If you host an event, people will register. If you add a Donate Now button to your homepage, people will donate. If you create a Facebook page, people will Like the page and share your content. The problem is that none of these fundraising and marketing …
Last week I discussed the actual work of “doing social media” and some of the time-consuming and important tasks required in doing it effectively. The other important point I want to get across to organizations is this: To be effective and to get results, social media cannot be done by one person and one person alone. A social media …
I’m happy to announce that I will be teaching a free two hour seminar with HandsOn Tech Boston! Description: Digital technologies have fundamentally changed the way people read and consume information. If your nonprofit is not embracing digital tools to compose a compelling narrative around your cause, your information could be getting lost in the noise. In this increasingly competitive …
I’ve noticed a disturbing trend in the nonprofit sector. It seems that all too often, uninformed nonprofit Boards and well-meaning but not-tech-savvy Executive Directors simply tack on the words “social media” to the development or marketing person’s job description. This usually happens after a heated Board meeting where it is decided that their nonprofit should be “doing social media.” Then, …