This is often the hardest part of social media management and planning for nonprofits – identifying a target audience. I know, I know (trust me) – your nonprofit has 10+ different audiences that you need to communicate with on a regular basis. This is normal. But, in order to get real traction on social media, identifying a focal point—a target …
How to Mobilize Supporters to Fundraise for You [Webinar Replay]
Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. The success of your fundraising campaign hinges on effective methods of sharing. Without actively telling your supporters to go to your campaign page and take an action, your campaign will not generate the …
Quick Guide to Launching a Two-Week Social Media Marketing Campaign with Workbook!
Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! Get your copy of the Online Fundraising Campaign …
The Facebook Reckoning and What It Means for Nonprofits
Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. Should nonprofits boycott Facebook? A lot of you have written to me in recent weeks asking where I stand on the Facebook Ad boycott, especially after NTEN wrote about their decision to leave …
5 Core Competencies of Effective Nonprofit Social Media Managers
Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. Data shows that over 50% of nonprofits are active on at least two social media channels. With over 1.5 million nonprofits registered in the US, that’s a pretty significant amount of posting, tweeting, …
How to Set Up The Donate Button and Start Collecting Donations On Your Website [Webinar Replay]
Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. Are you able to collect donations directly from your website? With the new GoFundMe Charity Donate Button, it’s super simple to collect donations for your nonprofit through your own website with only a …
The Essential Guide to Nonprofit Live Streaming Video: How nonprofits can use live videos to strengthen relationships with donors, members, and supporters
Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. What a… time we are living in. (I wanted to avoid using the words unprecedented, uncertain, and disruptive.) You have emailed me and messaged me some of your stories about what is going …
How to Get More People to Sign-Up for Your Event [Webinar Replay]
Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. If you have a campaign on GoFundMe Charity or are considering launching one, the Registration and Ticketing functionality is a great feature that can help you reach your campaign’s goals. Important: You cannot …
What I Commit to Doing Differently
This morning I gave the opening keynote at the Collaborative Virtual Sessions, organized by Classy. My talk was supposed to be on tactical ways to pivot your fundraising strategy in the light of COVID-19. But, I had much more to say that I felt needed to be said. I struggled with the decision to speak at all, due the lack …