Facebook’s Third Big Change This Year Could Actually Help Small Nonprofits

Julia Claire Campbell Facebook, Marketing, Nonprofits, Social Media 1 Comment

The brilliant minds at Facebook have been busy so far in 2018! With an apparent desire to get back to their roots of connecting the world and building community, Mark Zuckerberg and co have rolled out three major changes so far this year. Each of these announcements has implications for nonprofits, brands, and businesses who post content on Facebook Pages.  …

Big Changes Coming to Facebook - What Your Nonprofit Needs to Know

There Are Big Changes Coming to Facebook – What Your Nonprofit Needs to Know

Julia Claire Campbell Facebook, Marketing, Nonprofits, Social Media 4 Comments

Facebook just announced another sweeping change to the News Feed. As many nonprofits know, organic (unpaid) reach and post engagement from Pages has gone down in recent months, with fewer and fewer people seeing Page posts. I’ve written a lot about this topic, and ways to fight the Facebook algorithm and get in front of more of your supporters on …

How To Use Facebook’s Free Fundraising Tools on #GivingTuesday

How To Use Facebook’s Free Fundraising Tools on #GivingTuesday

Julia Claire Campbell Facebook, Fundraising, Nonprofits, Online Fundraising 14 Comments

#GivingTuesday is less than one month away! On November 28th, the Bill & Melinda Gates Foundation are matching up to $2 million in funds raised on Facebook for U.S-based nonprofits. Also on #GivingTuesday, Facebook is waiving all fees for donations made on Facebook. (Before and after #GivingTuesday, charitable organizations that have signed up to use Facebook’s fundraising tools will pay …

5 Ways to Use Facebook Live In Your Next Fundraising Campaign

5 Ways to Use Facebook Live In Your Next Fundraising Campaign

Julia Claire Campbell Facebook, Online Fundraising 1 Comment

If you missed this live mini-training about using Facebook Live, you can catch the replay on my Facebook Page! Here are the slides, where I dive into 5 specific ways that your nonprofit can use Facebook Live in your next fundraising campaign. Don’t forget to grab this week’s freebie download – The Essential Facebook Live Checklist for Nonprofits! Happy viewing! …

How to Get Supporters to Raise Money for Your Nonprofit on Facebook - Part 1

How to Get People to Raise Money for Your Nonprofit Using Facebook

Julia Claire Campbell Facebook, Fundraising, Infographics, Nonprofits, Online Fundraising, Social Media 2 Comments

In last week’s post, 3 Facebook Features Designed to Help You Fundraise, I highlighted just three of the Facebook features that are making social media fundraising a little bit easier for your nonprofit. These features are: 1)  Donations option in personal status updates, 2) Fundraisers on Facebook, 3) The Donate button for your nonprofit Facebook Page. To read more, be sure …

3 Facebook Features Designed to Help You Fundraise

3 Facebook Features Designed to Help You Fundraise

Julia Claire Campbell Facebook, Fundraising, Nonprofits, Online Fundraising, Social Media Leave a Comment

Social media fundraising is getting easier, thanks to some great new Facebook features designed specifically to make it easier for nonprofits to raise money on the social network. I will highlight three of these features in this post, and in my next post I will detail step-by-step the ways in which you can get your community excited about raising money for …

7 Questions You Must Answer to Get the Right Kind of Facebook Fans

7 Questions You Must Answer to Get the Right Kind of Facebook Fans

Julia Claire Campbell Facebook, Infographics, Marketing, Nonprofits, Social Media Leave a Comment

Love it or hate it, Facebook reigns supreme over the social media landscape. Pew Internet reported that nearly eight-in-ten online Americans (79%) now use Facebook. The key to getting your message out on Facebook is having a fully engaged audience of fans that are willing to like, comment, share, and click on your posts. As we all know (and frequently lament), …

what-you-didnt-knowabout-visual-marketing-on-facebook

What You Don’t Know About Visual Marketing On Facebook

Julia Claire Campbell Facebook, Infographics, Social Media, Visual Marketing Leave a Comment

Guest blog by Rebecca Hill Visuals are everything on social media. They catch the eye, pique interest, and hopefully, grab the user’s attention.  On Facebook, having a great visual can mean the difference between skyrocketing engagement and crickets. Facebook posts with images see 2.3 X more engagement than those without images. To get increased engagement, you need great photos that are sized …

Is there too much fundraising on Facebook?

Is there too much fundraising on Facebook?

Julia Claire Campbell Facebook, Fundraising, Nonprofits, Online Fundraising, Social Media, Uncategorized Leave a Comment

Last night when I checked my News Feed before bed I was interrupted by a request from Facebook – take a short survey and help us make Facebook better. As a digital marketing enthusiast, I always jump at the chance to take these surveys, mostly because the questions can give great insight into what Facebook is trying to improve. Or …