Welcome North By North Shore attendees! Here is a copy of my presentation from this morning – Social Throwdown: How Businesses Are Using Social Media Successfully. If you have questions, please do not hesitate to call me or email me directly. I look forward to hearing from you! Best of luck in your social media endeavors! (I had trouble embedding …
6 ways to improve your Facebook EdgeRank
Last week I described what makes up Facebook’s EdgeRank in plain, simple English – and I explained why it is so critical to work within the algorithm in order to get your content seen by your fans. This week I provide you with 6 ways to improve your EdgeRank and get seen by more of your Facebook fans. 6 ways …
How to succeed on Facebook – a simple equation
Have you ever wanted to know how to get your posts seen by more of your Facebook fans or Facebook friends? What makes it into the News Feed of each individual Facebook user is determined by an algorithm called EdgeRank. You may think this kind of thing is just for the tech-savvy or the social media “experts”. You’re wrong. By …
3 ways to make a fabulous first impression on Facebook
“You only get one chance to make a first impression.” Ever heard that before? I’m sure you have. I thought everyone was familiar with that important maxim. That’s why I am constantly surprised and dismayed by the number of Facebook Pages out there making terrible first impressions! If you manage a Facebook Page or want to create one, here are …
#1 Facebook myth that you may believe
Have you seen this post on Facebook recently? “Due to Facebook’s new ‘pay to promote posts’ policy, only about 10% of people that ‘like’ a fan page will see the status updates. In order to see our posts and notifications just click/hover over the ‘Liked’ button (beneath the cover photo, to the right) and activate the ‘show in news feed’ …
How to get more Likes, Comments and Shares on Facebook [INFOGRAPHIC]
Want to get more engagement (Likes, shares, comments) on your Facebook page? I thought so. Then you need to check out this great, easy-to-read infographic containing helpful information compiled by Dan Zarrella of HubSpot. Zarrella, a “Social Media Scientist” and online influencer, compiled information from 1.3 million posts from the “top 10,000 pages” on Facebook, in order to find out …
6 Brand New Facebook Page Changes You May Have Missed
Facebook has certainly been busy these last few weeks! Along with the much-maligned IPO (did you buy it?) and Zuckerberg’s marriage, the indomitable social media company quietly rolled out several important changes to Facebook Pages. If you blinked, you may have missed them. But hey, that’s what I’m here for! Let’s get started. 6 Important Facebook Page Changes You May …
Social Media Toolbox – a presentation
Welcome ADDP Technology Day participants! I am excited to be presenting to you today! Here is a copy of my presentation, and don’t forget to visit my Resources page and use the password I provided. I look forward to receiving your feedback! ~Julia
How and why to use Facebook as your Page
Though touted as a primarily B2C (Business to Consumer) marketing tool, there are many ways that Facebook can be leveraged for successful community building B2B (Business to Business). I see too many static Facebook Pages – Pages that lay dormant except for the occasional promotion or sales pitch. If you want a form of communication that is one way, try …