Social Throwdown: How Businesses Are Using Social Media Successfully

Julia Claire Campbell Facebook, Marketing, Pinterest, Social Media, Speaking, Twitter Leave a Comment

Welcome North By North Shore attendees!  Here is a copy of my presentation from this morning – Social Throwdown: How Businesses Are Using Social Media Successfully. If you have questions, please do not hesitate to call me or email me directly. I look forward to hearing from you! Best of luck in your social media endeavors! (I had trouble embedding …

edgerank facebook social media equation

How to succeed on Facebook – a simple equation

Julia Claire Campbell Facebook, Social Media, Strategy Leave a Comment

Have you ever wanted to know how to get your posts seen by more of your Facebook fans or Facebook friends? What makes it into the News Feed of each individual Facebook user is determined by an algorithm called EdgeRank. You may think this kind of thing is just for the tech-savvy or the social media “experts”. You’re wrong. By …

3 ways to make a fabulous first impression on Facebook

Julia Claire Campbell Facebook, Social Media 1 Comment

“You only get one chance to make a first impression.” Ever heard that before? I’m sure you have. I thought everyone was familiar with that important maxim. That’s why I am constantly surprised and dismayed by the number of Facebook Pages out there making terrible first impressions! If you manage a Facebook Page or want to create one, here are …

How to get more Likes, Comments and Shares on Facebook [INFOGRAPHIC]

Julia Claire Campbell Facebook, Social Media 3 Comments

Want to get more engagement (Likes, shares, comments) on your Facebook page? I thought so. Then you need to check out this great, easy-to-read infographic containing helpful information compiled by Dan Zarrella of HubSpot. Zarrella, a “Social Media Scientist” and online influencer, compiled information from 1.3 million posts from the “top 10,000 pages” on Facebook, in order to find out …

6 Brand New Facebook Page Changes You May Have Missed

Julia Claire Campbell Facebook, Marketing, Nonprofits, Social Media 4 Comments

Facebook has certainly been busy these last few weeks! Along with the much-maligned IPO (did you buy it?) and Zuckerberg’s marriage, the indomitable social media company quietly rolled out several important changes to Facebook Pages. If you blinked, you may have missed them. But hey, that’s what I’m here for! Let’s get started. 6 Important Facebook Page Changes You May …

How and why to use Facebook as your Page

Julia Claire Campbell Facebook, Marketing, Nonprofits, Social Media 5 Comments

Though touted as a primarily B2C (Business to Consumer) marketing tool, there are many ways that Facebook can be leveraged for successful community building B2B (Business to Business). I see too many static Facebook Pages – Pages that lay dormant except for the occasional promotion or sales pitch. If you want a form of communication that is one way, try …