How does your nonprofit stack up in using social networks?

Julia Claire Campbell Nonprofits, Social Media 1 Comment

In the beginning of the month, Blackbaud, the Nonprofit Technology Network (NTEN) and Common Knowledge released the fourth edition of the annual 2012 Nonprofit Social Networking Benchmark Report. This report is required reading for anyone working in or with nonprofits, as it provides insights as to how nonprofits are using social media tools and social networks in their overall fundraising …

5 ways to use pop culture to generate great content

Julia Claire Campbell Content Creation, Social Media 2 Comments

“Create great content! Create great content!” These three words can sound like a battle cry in a foreign language to a person just starting out in the blogosphere or social media world. What do these words mean? It’s simple. If you consistently “create great content” for your readers and online communities, then fame, fortune and power follow! Yes! But wait. …

Screw the strategy and just dive in

Julia Claire Campbell Social Media, Strategy 10 Comments

Recently I read a thought-provoking interview with the brilliant Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions. If you’ve never heard of him, he’s the co-founder of Alltop.com and was previously the “chief evangelist” of Apple. So, the guy knows something about how to best enchant people. What struck me most in the interview was that …

10 must-have characteristics of a Social Media Director

Julia Claire Campbell Social Media 2 Comments

OK everyone, its 2012 – I hope that every organization and business reading this has a Social Media Director. Other variations on this job title are Online Community Director, Social Media Strategist, Director of Online Initiatives, Social Media Maven, Online Marketing Guru. (For fun, go to The Social Media Job Title Generator and have it spit out a great social …

How to use the new Facebook Timeline to spring clean your page

Julia Claire Campbell Facebook, Social Media 1 Comment

The countdown to March 30 is on – only a handful of days left! March 30 is, of course, the day that Facebook will roll out the Timeline layout for all business and nonprofit pages, whether they are ready or not. When I first heard about this mandate, I immediately got defensive. “What about all the time-stretched and overwhelmed small businesses and …

6 fun ways nonprofits can use word clouds

Julia Claire Campbell Nonprofits, Social Media 5 Comments

Never heard of “word clouds”? According to Tagxedo, word clouds are “words individually sized appropriately to highlight the frequencies of occurrence within the body of text.” Why use word clouds? Simple. They are fun. They look cool. And in a world where no one reads, it’s all about the visual! Thanks to easy-to-use sites like Tagxedo and Wordle, absolutely anyone can …

Why I decided to stop blogging

Julia Claire Campbell Blogging, Social Media 8 Comments

This post is about my decision to stop blogging… every day. (Not completely. Got ya!) On March 8, I attended a fantastic seminar at The Enterprise Center at Salem State University called “How To Build A Better Blog”. The presenter was Jennifer Powell from The Excellent Writers Group. During the two hours session, I took copious notes. Powell discussed how …