3 Reasons Your Nonprofit Should Absolutely Be Interested In Pinterest

3 Reasons Your Nonprofit Should Absolutely Be Interested In Pinterest

Julia Claire Campbell Nonprofits, Pinterest, Social Media 2 Comments

I’m sure that by now someone has brought up this question – either at a Board meeting, marketing meeting or just in passing: Should our nonprofit be interested in Pinterest? The short answer is – YES! Note: Before jumping on any social network, your nonprofit should think about overall fundraising and marketing strategy and staff capacity first, and the tools …

Don't put all your eggs into the online fundraising basket - yet

Don’t put all your eggs into the online giving basket – yet

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising 1 Comment

Each year nonprofit software provider Blackbaud Inc. analyzes $8 billion worth of U.S. charitable gifts to 3,000 nonprofits and releases their Charitable and Online Giving Index. This tool is very helpful for nonprofits to identify trends in the sector, as well as compare their progress to other organizations based on size, revenue and area of focus. In the 2012 Index, …

Why you should actively fundraise in January

Why you should actively fundraise in January

Julia Claire Campbell Fundraising, Nonprofits Leave a Comment

Yes, I know – if you are a fundraiser, you are most certainly burned out by the first of the year. You may have been planning on coasting through January, letting the (hopefully) successful fundraising strategies of 2012 hold you up until at least February. It might seem counter-intuitive to ask for donations after the busy holiday season and end-of-the-year …

How To Encourage The Spirit of Giving In Young Children?

How To Encourage The Spirit of Giving In Young Children?

Julia Claire Campbell Nonprofits 3 Comments

As a parent who works with many nonprofit organizations, both as a consultant and as a volunteer, I often wonder how to communicate what I do to my young daughter. Some mothers are doctors, teachers, stay-at-home moms, retailers, police. How to explain what I do to a three-year-old when often the adults I encounter don’t get it? Teaching my daughter …

Be Your Donor Day

What do your donors experience when they give? #BeYourDonor

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising Leave a Comment

When speaking to nonprofit professionals, I always give them this one piece of advice: Make a donation to your own nonprofit, either online or via a check in the mail. Then see what happens. Do you get an acknowledgement? A letter? An email? A phone call? Or do you get a symphony of crickets? A must-read report was recently released …

online donations

How to Find and Engage Your Biggest Online Supporters – Part 1 of 3

Julia Claire Campbell Nonprofits, Online Fundraising Leave a Comment

The truth remains that even in the rapid-fire world of technology, the Internet, social media and mobile tools, the most effective form of fundraising is still the personal ask. People will not support your organization and your cause if they are not given a compelling reason to do so. And what better reason than because a beloved relative or trusted friend has asked them to?  Consider …