Social Media Slacktivism?

Social Media Slacktivism or Something Bigger?

Julia Claire CampbellMarketing, Nonprofits, Online Fundraising, Social Media

Does the recent success of the ALS Ice Bucket Challenge leave you feeling exhilarated, or skeptical? There certainly were a variety of lively opposing viewpoints presented at the most recent #CommBuild and #FundChat nonprofit Tweet chats! I participated in the challenge, and continue to believe that it is a big opportunity for the sector to examine the way it communicates and reaches out …

The certain shortcut in social media

The “Certain Shortcut” in Social Media

Julia Claire CampbellSocial Media, Strategy

If you know me then you know I am a huge fan of the marketing wisdom of Seth Godin. He wrote a blog post on Monday that really resonated with me: The certain shortcut The shortcut that’s sure to work, every time: Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won’t …