How to Drive Donor Engagement Using Video with Raffi DerSimonian

How to Drive Donor Engagement Using Video with Raffi DerSimonian

Julia Claire Campbell Nonprofits, Podcast

Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more …

3 essential elements of nonprofit storytelling that persuades

3 Essential Elements of Nonprofit Storytelling That Persuades

Julia Claire Campbell Nonprofits, Storytelling 3 Comments

Nonprofits, no matter their size or mission, are working to change hearts and minds around important issues every single day. Whether you are trying to get new members for your performing arts center, to entice people to adopt dogs and cats, or to create advocacy actions around climate change – you are in the business of persuasion. To persuade is …

5 Examples of Nonprofit Storytelling that Compel People to Give

5 Examples of Nonprofit Storytelling that Compel People to Give

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Storytelling, Video 1 Comment

Nonprofit storytelling is all the rage – but how to do it successfully? In my presentations and workshops with nonprofits, I review a simple storytelling framework for nonprofits and explicitly show them how to collect, craft, and share stories based on the framework. Step 1 is to grab attention. This is where digital tools, especially video, work very well. Step 2 …

3 Ways to Build Up Excitement Leading Up to #GivingTuesday and Year-End Giving

3 Ways to Build Up Excitement Leading Up to #GivingTuesday and Year-End Giving

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising, Social Media Leave a Comment

As you probably know Giving Tuesday is right around the corner! Hopefully if you are launching a campaign you’ve spent some time creating a plan and calendar for the day of and what comes after. #GivingTuesday and year-end fundraising campaigns have started coming out in full force! I’m already getting emails and seeing social media posts. If you are running …

Facebook Live for nonprofits

8 Ways to Use Live-Streaming Video to Share Stories as They Happen

Julia Claire Campbell Infographics, Nonprofits, Social Media, Storytelling, Video 1 Comment

So what is “live-streaming video”? Live-streaming means filming a video as it happens and broadcasting it via social media. This may sound terrifying to the uninitiated but take note: Live-streaming video is the most popular form of video content on the web today. With nonprofits across the sector continually being accused of shying away from the spotlight and spending all …