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Free Nonprofit Resource to Foster Connections and Knowledge Sharing

Julia Claire Campbell Nonprofits Leave a Comment

In the nonprofit sector, professionals often feel that they need to take on everything by themselves. We silo our departments, isolate our fundraising and program staff, and put our heads down to put out the fires that crop up every day as we do our important work. This is why nonprofit staff experience such high levels of burn out, stress, …

my three words for the new year

My Three Words for 2017

Julia Claire Campbell Mottos 1 Comment

Can you condense your New Year’s Resolutions down to just three words? (Yes I know it’s February, but bear with me, it’s still the start of a new year!) Why Three Words? Even though I have been a long-time fan of Chris Brogan, and I am an avid reader of Rob Hatch’s email musings, I have never created my own …

5-pieces-of-advice-for-nonprofits-who-want-to-rock-their-marketing-in-2017

5 pieces of advice for nonprofit communicators who want to rock their marketing in 2017

Julia Claire Campbell Marketing, Nonprofits, Social Media 2 Comments

This past year was certainly an explosive one for digital marketing and online fundraising. Many nonprofits upped their efforts on digital channels, and reaped the benefits. I worked with nonprofits on a diverse array of online campaigns designed to drive awareness, engagement, fundraising, and more. What I found was that while the majority of nonprofits are able to do inspiring …

5 Marketing Tips to Retain Your Mobile Donors

5 Marketing Tips to Retain Your Mobile Donors

Julia Claire Campbell Fundraising, Mobile, Nonprofits Leave a Comment

Guest blog by John Killoran As the process for making mobile donations becomes more and more convenient, your nonprofit may see an uptick in the number of donors craving more interactions via their mobile phones. Modern supporters are looking to connect with and engage with your nonprofit on the go, which means that your nonprofit needs to come up with …

what-you-didnt-knowabout-visual-marketing-on-facebook

What You Don’t Know About Visual Marketing On Facebook

Julia Claire Campbell Facebook, Infographics, Social Media, Visual Marketing Leave a Comment

Guest blog by Rebecca Hill Visuals are everything on social media. They catch the eye, pique interest, and hopefully, grab the user’s attention.  On Facebook, having a great visual can mean the difference between skyrocketing engagement and crickets. Facebook posts with images see 2.3 X more engagement than those without images. To get increased engagement, you need great photos that are sized …

4 Surefire Ways To Use Social Media To Promote Your Year-End Fundraising Campaign

4 Surefire Ways To Use Social Media To Promote Your Year-End Fundraising Campaign

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media, Strategy 2 Comments

Guest blog by Candace Cody You know that social media is an important component of social fundraising (or peer-to-peer fundraising), but sometimes it can be tricky to know where to start, or exactly what to do. This gets even more intimidating during the year-end fundraising season, when everything feels more rushed and more critical. There’s a lot to learn about …

how-to-better-engage-your-followers-on-social-media

How to Better Engage Your Followers on Social Media

Julia Claire Campbell Infographics, Nonprofits, Social Media Leave a Comment

Guest blog by Kiersten Bush What prompts followers of your company to share content that you post on social media? The short, but not uncomplicated answer is: It depends. Some people just like a product and they want to share that insider-y knowledge with others. Some like a cause and want to promote it with their friends or their followers. …