What Actually Works In Marketing

What Actually Works In Marketing in 5 Sentences

Julia Claire Campbell Marketing, Social Media Leave a Comment

I recently gave an hour-long presentation to business owners and coaches regarding social media marketing, creating content, SEO, and the like. The questions I received at the end were very specific – how do I market myself if I’m a CPA, how much time should I spend on social media if I am a landscaper, etc. One question, however, stuck with me, …

How To Start Using Twitter for Marketing and Connection

How To Start Using Twitter for Marketing and Connection

Julia Claire Campbell Events, Marketing, Social Media, Twitter 1 Comment

With 316 million monthly active users (34% of which log in multiple times per day), Twitter is a marketing powerhouse for businesses large and small. But where and how to start using Twitter? If the words “retweet,” “trending topic,” “hashtag,” “@mention” sound like a foreign language, then this presentation for you. In it, I walk you through how to get …

5 Ways Your Nonprofit Can Raise Money Like charity:water

5 Ways Your Nonprofit Can Raise Money Like charity:water

Julia Claire Campbell Content Creation, Fundraising, Marketing, Nonprofits, Online Fundraising 7 Comments

You may have heard of the mammoth success of the nonprofit charity:water and its effectiveness in raising money online. When you hear about its amazing story, you may shake your head and say: “Sigh. There is absolutely NO way that my tiny, itty bitty, bootstrapped nonprofit can do what they do.” But you are wrong! Take the advice of the …

How Nonprofits Continue to Get Facebook Marketing All Wrong

How Nonprofits Continue To Get Facebook Marketing All Wrong

Julia Claire Campbell #FAIL, Facebook, Marketing, Nonprofits, Social Media 17 Comments

In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook?   I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion.  Facebook is also very different than other platforms …

Get More Nonprofit Social Media Exposure: A Simple Idea From #bbcon:

Get More Nonprofit Social Media Exposure: A Simple Idea From #bbcon

Julia Claire Campbell Events, Fundraising, Marketing, Nonprofits, Social Media 2 Comments

Sadly I wasn’t able to attend the Blackbaud Conference for Nonprofits (#bbcon) in person this year, but just by following the Twitter hashtag, I have learned a lot! I am especially fond of one small, yet very powerful idea that you can use to raise even more money at your next event – and get your nonprofit social media exposure …

How To Fundraise With Nonprofit Infographics

An Example Of How To Fundraise With Nonprofit Infographics

Julia Claire Campbell Fundraising, Infographics, Marketing, Nonprofits 15 Comments

Infographics are taking the world by storm! Nonprofit infographics are growing in popularity as marketing and fundraising tools, and there are many reasons for this: **In just the last two years, Google searches for infographics have increased by over 800%. **Blogs that use infographics grow in traffic an average of 12% more than those that do not. **Social news site Digg …