How Nonprofits Can Use LinkedIn’s Publishing Platform

Julia Claire Campbell LinkedIn, Marketing, Nonprofits Leave a Comment

LinkedIn may not be the sexiest of the social media platforms, but it may be one of the most powerful for nonprofits. 51% of global NGOs use LinkedIn, according to the 2017 Global NGO Online Technology Report. LinkedIn has more than 467 million users, and 57% of companies have a LinkedIn Company Page. Brands, individuals, and mission-driven organizations are using …

How to Create a 90-Day Nonprofit Online Marketing Plan (Without Spending Hours On Social Media)

Julia Claire Campbell Content Creation, Marketing, Nonprofits, Social Media 1 Comment

The term “online marketing” can send chills up the spine of even the most seasoned nonprofit professional. Anxiety about staying up-to-date with all the different technology platforms, posting to social media every week, updating the website, writing the email newsletter… that’s enough to keep a busy nonprofit practitioner up at night. There is a solution, and I’m going to spell …

5 Key Decisions Your Nonprofit Needs to Make Before Giving Tuesday

5 Key Decisions Your Nonprofit Needs to Make Before #GivingTuesday

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising 1 Comment

Friendly reminder – #GivingTuesday 2017 is less than 100 days away! It’s tempting to see the astounding fundraising numbers from last year – 1,640,000 gifts made; 177 million raised in over 98 countries – and think that this day of giving will work for your nonprofit. You may be saying, “Sure it will work? I mean, it worked for so …

how to create a story series for your nonprofit

How to Create a Story Series for Your Nonprofit

Julia Claire Campbell Marketing, Nonprofits, Social Media, Storytelling 1 Comment

Great storytelling is the best way to capture the attention, as well as the hearts and minds, of your supporters. Using digital tools like your website, email newsletter, and social networks are vital in the quest to get your stories in front of a critical mass of people. Working together, the power of great stories and the reach of digital …

How to Choose the Right Online Communications Platforms for A Small Nonprofit

How to Choose the Right Online Communications Platforms for A Small Nonprofit

Julia Claire Campbell Marketing, Nonprofits, Social Media 2 Comments

One of the most frequent problems I see recurring in small nonprofits is this: With all the online tools out there – websites, blogs, email software, social media sites, review sites – how can a small nonprofit know which ones to prioritize? Where should my nonprofit be online? The online digital space can be very overwhelming – trust me, I know! …

Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It!

Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It!

Julia Claire Campbell Marketing, Nonprofits, Social Media, Strategy 1 Comment

To cut through the clutter and get your message heard on digital channels, especially social media, can seem like a Herculean feat. For nonprofits that have little to no marketing staff, how can they build their online communities, grow engagement, and strengthen connections with supporters through a dynamic online awareness campaign? In this presentation, given to a fantastic group of …

Get me to feel!

To Get Me from Passive to Active – Make Me Feel Something!

Julia Claire Campbell Content Creation, Fundraising, Marketing, Nonprofits, Social Media, Storytelling, Strategy 2 Comments

There is a misguided argument that I have heard recently from nonprofits, as they prepare their fundraising appeals or their online marketing campaigns: There is no way we can pull the heartstrings like this when telling stories.    Or: Oh no – we can’t use such strong language. We can’t make our supporters angry! So, I ask – you don’t want …