Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It!

Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It!

Julia Claire Campbell Marketing, Nonprofits, Social Media, Strategy Leave a Comment

To cut through the clutter and get your message heard on digital channels, especially social media, can seem like a Herculean feat. For nonprofits that have little to no marketing staff, how can they build their online communities, grow engagement, and strengthen connections with supporters through a dynamic online awareness campaign? In this presentation, given to a fantastic group of …

Get me to feel!

To Get Me from Passive to Active – Make Me Feel Something!

Julia Claire Campbell Content Creation, Fundraising, Marketing, Nonprofits, Social Media, Storytelling, Strategy Leave a Comment

There is a misguided argument that I have heard recently from nonprofits, as they prepare their fundraising appeals or their online marketing campaigns: There is no way we can pull the heartstrings like this when telling stories.    Or: Oh no – we can’t use such strong language. We can’t make our supporters angry! So, I ask – you don’t want …

The Big Difference Between Marketing and Fundraising and Why It’s Important

The Big Difference Between Marketing and Fundraising and Why It’s Important

Julia Claire Campbell Fundraising, Marketing, Nonprofits Leave a Comment

In my years as a full-time nonprofit employee, I was often a one-woman Marketing, Communications, Development, Outreach, Kitchen Sink department. In one position, I was all of those things plus the Volunteer Recruiter and Coordinator! Not surprisingly (as I am sure this has happened to many of you or may be happening right now) I became burned out and disillusioned …

8 Ways Nonprofits Can Implement A Mobile Strategy

8 Ways Nonprofits Can Implement A Mobile Strategy

Julia Claire Campbell Fundraising, Marketing, Mobile, Nonprofits Leave a Comment

It’s official – email is more widely read on mobile devices than on desktop email clients. Recent studies found that 54% of email is now opened on a mobile device. While that may seem staggering, Pew Internet found that a whopping 50% of charitable donors are already using mobile devices to access nonprofit websites and emails. Another 40% of those surveyed …

Twitter for Newbies

Twitter for Newbies – A Step-by-Step Guide to Success

Julia Claire Campbell Marketing, Social Media, Speaking, Twitter Leave a Comment

Are you a newbie to Twitter? Do you often ask the questions: What is the best way to set up my Twitter profile? How can I find people to follow? What’s a hashtag, and how can I use it? What in the world should I tweet? How often should I tweet and retweet? Where do I find topics to tweet …

7 Questions You Must Answer to Get the Right Kind of Facebook Fans

7 Questions You Must Answer to Get the Right Kind of Facebook Fans

Julia Claire Campbell Facebook, Infographics, Marketing, Nonprofits, Social Media Leave a Comment

Love it or hate it, Facebook reigns supreme over the social media landscape. Pew Internet reported that nearly eight-in-ten online Americans (79%) now use Facebook. The key to getting your message out on Facebook is having a fully engaged audience of fans that are willing to like, comment, share, and click on your posts. As we all know (and frequently lament), …

5-pieces-of-advice-for-nonprofits-who-want-to-rock-their-marketing-in-2017

5 pieces of advice for nonprofit communicators who want to rock their marketing in 2017

Julia Claire Campbell Marketing, Nonprofits, Social Media 2 Comments

This past year was certainly an explosive one for digital marketing and online fundraising. Many nonprofits upped their efforts on digital channels, and reaped the benefits. I worked with nonprofits on a diverse array of online campaigns designed to drive awareness, engagement, fundraising, and more. What I found was that while the majority of nonprofits are able to do inspiring …