Archive: Marketing

5 Quick Ways to Improve Your Nonprofit Email Newsletter

I receive a lot of email newsletters – from nonprofit organizations, from businesses and from consultants. In recent months, I dramatically pruned by email subscriptions. This was mostly due to lack of time to read all of them, but it was also due to the fact that most email newsletters ...

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4 Ways to Use Social Media to Strengthen Donor Relationships

Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. It’s abysmal and worrisome. The Association of Fundraising Professionals found that 70% of all donors that nonprofits recruit into giving a gift never donate again to that organization! Can you ...

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10 Ways Nonprofits Can Succeed with Visual Marketing

Visual marketing may seem like a buzzword, but it’s incredibly important in today’s attention economy. What is Visual Marketing? Visual marketing is simply incorporating eye-catching, great visuals into your marketing efforts. It is mostly used to refer to social media marketing, blogging and websites, where visuals are king. Why is ...

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Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013

It’s that time of year again – the M+R and NTEN annual Nonprofit Benchmarks Study! This year they surveyed 53 nonprofits, looking at data on online fundraising and advocacy. Some of the more interesting findings: Email continues to account for about a third of online fundraising revenue. Online giving increased 14% ...

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Social Media Productivity Tools for Nonprofits

Be efficient. Keep on task. Remain laser-focused. For a social media manager at a nonprofit organization, those phrases may seem incredibly elusive. Since 2010, I have helped nonprofits with their digital marketing strategy, focusing on social media. What I’ve found is that when it comes to technology and social media, ...

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Tight Budgets and Schedules: How Nonprofits Can Use Pinterest

I had the distinct pleasure of being interviewed by Cynthia Sanchez of the Oh So Pinteresting podcast and blog – the topic: Tight Budgets and Schedules: How Nonprofits Can Use Pinterest Listen to the podcast here: In the podcast, we discuss with the issues of tight budgets and tight schedules, the ...

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6 Reasons Your Nonprofit May Not Be Ready For Social Media

If you read this blog, you know that I feel strongly about the potential of social media and digital tools to transform the ways that nonprofits communicate with donors and supporters. Nonprofits are jumping on social channels in greater numbers.  The most important social media platforms for nonprofits are Facebook ...

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