5 Reasons to Get Excited About Social Media Day

5 Reasons to Get Excited About Social Media Day

Julia Claire Campbell Events, Marketing, Social Media, Speaking Leave a Comment

Social Media Day is almost here, and you should be just as I excited as I am! Why? Here are just 5 reasons: 1) Social media has completely revolutionized communications. It’s not a fad, or a trend, or even a marketing tactic – social media and all that comes with it, the good, the bad, and the ugly, have utterly changed …

Social Eyes EP #22: Authenticity and Building an Online Community with Julia Campbell

Authenticity and Building an Online Community [PODCAST]

Julia Claire Campbell Marketing, Social Media, Speaking, Strategy Leave a Comment

I am pleased to have been featured on my friend Jeannine O’Neil’s super social media podcast, Social Eyes! In this episode, we discuss: Social media is about being your authentic self and building your community. **The goal for getting on social media (from a marketing standpoint) is to create a dynamic, engaged community of people. **Telling a story is absolutely key …

Telling Your Story

Engaging Your Library Community Through Storytelling and Social Media

Julia Claire Campbell Marketing, Social Media, Speaking Leave a Comment

Engaging Your Library Community Through Storytelling and Social Media from Julia Campbell – J Campbell Social Marketing This presentation details key steps that libraries can take to craft their story using digital tools like social media, blogs and video. Participants will learn why storytelling is so vital to a successful nonprofit marketing and fundraising strategy, and how they can use …

Virtual Reality+Nonprofits - A New Way To Engage Donors

Virtual Reality and Nonprofit Marketing – A New Way to Engage Donors

Julia Claire Campbell Marketing, Nonprofits, Video, Virtual Reality, Visual Marketing Leave a Comment

Guest blog by H. E. James, MBA Marketing for the nonprofit sector has different end goals than marketing for business.  While nonprofits must still meet financial goals in order to survive, the goal of their marketing campaigns is to build relationships. People do not donate, volunteer their time, or make any other kind of contribution if they do not feel a …

5 Inspiring Nonprofit Online Campaigns for Mother's Day

5 Inspiring Nonprofit Online Campaigns for Mother’s Day

Julia Claire Campbell Fundraising, Marketing, Moms, Nonprofits, Online Fundraising, Pinterest, Social Media Leave a Comment

I am always looking for creative ideas to give the mothers in my life – not just on Mother’s Day, but to celebrate all special occasions. (I am fortunate enough to have a mother, stepmother, mother-in-law, and stepmother-in-law!) And as a mom myself, I know that it takes some creativity to find a very special gift that comes from the heart, …

Instagram Update – What Nonprofits Need to Know

Instagram Update – What Nonprofits Need to Know

Julia Claire Campbell Instagram, Marketing, Nonprofits, Social Media Leave a Comment

On March 15, Instagram announced via their blog that in order to “improve your experience”, they will soon be abandoning their chronological news feed and going to a more Facebook-like algorithm. They wrote: The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting …

Is Social Media for Nonprofits a waste of time

Is Nonprofit Social Media A Waste of Time?

Julia Claire Campbell Marketing, Nonprofits, Social Media 4 Comments

Do you find social media to be a big, fat time waster for your nonprofit? It may be tempting to read articles with provocative titles like Matt Collins’ recent post for The Guardian, “It’s time for charities to stop wasting money on social media”, while nodding vehemently and pumping your fists up and down. You may be thinking: “FINALLY! Finally, …