Telling Your Story

Engaging Your Library Community Through Storytelling and Social Media

Julia Claire Campbell Marketing, Social Media, Speaking Leave a Comment

Engaging Your Library Community Through Storytelling and Social Media from Julia Campbell – J Campbell Social Marketing This presentation details key steps that libraries can take to craft their story using digital tools like social media, blogs and video. Participants will learn why storytelling is so vital to a successful nonprofit marketing and fundraising strategy, and how they can use …

Virtual Reality+Nonprofits - A New Way To Engage Donors

Virtual Reality and Nonprofit Marketing – A New Way to Engage Donors

Julia Claire Campbell Marketing, Nonprofits, Video, Virtual Reality, Visual Marketing Leave a Comment

Guest blog by H. E. James, MBA Marketing for the nonprofit sector has different end goals than marketing for business.  While nonprofits must still meet financial goals in order to survive, the goal of their marketing campaigns is to build relationships. People do not donate, volunteer their time, or make any other kind of contribution if they do not feel a …

5 Inspiring Nonprofit Online Campaigns for Mother's Day

5 Inspiring Nonprofit Online Campaigns for Mother’s Day

Julia Claire Campbell Fundraising, Marketing, Moms, Nonprofits, Online Fundraising, Pinterest, Social Media Leave a Comment

I am always looking for creative ideas to give the mothers in my life – not just on Mother’s Day, but to celebrate all special occasions. (I am fortunate enough to have a mother, stepmother, mother-in-law, and stepmother-in-law!) And as a mom myself, I know that it takes some creativity to find a very special gift that comes from the heart, …

Instagram Update – What Nonprofits Need to Know

Instagram Update – What Nonprofits Need to Know

Julia Claire Campbell Instagram, Marketing, Nonprofits, Social Media Leave a Comment

On March 15, Instagram announced via their blog that in order to “improve your experience”, they will soon be abandoning their chronological news feed and going to a more Facebook-like algorithm. They wrote: The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting …

Is Social Media for Nonprofits a waste of time

Is Nonprofit Social Media A Waste of Time?

Julia Claire Campbell Marketing, Nonprofits, Social Media 4 Comments

Do you find social media to be a big, fat time waster for your nonprofit? It may be tempting to read articles with provocative titles like Matt Collins’ recent post for The Guardian, “It’s time for charities to stop wasting money on social media”, while nodding vehemently and pumping your fists up and down. You may be thinking: “FINALLY! Finally, …

How To Raise Money with Facebook

How to Raise Money With Facebook – One Organization’s Success Story

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising, Social Media, Strategy Leave a Comment

According to Facebook, 150 million of the 1 billion people that use the social network are connected to a cause or nonprofit. We know why people use Facebook – to connect with other people. Facebook users also use the service to research, find, and share information that is entertaining, relevant, useful, and valuable. What a person shares is a reflection …

What Actually Works In Marketing

What Actually Works In Marketing in 5 Sentences

Julia Claire Campbell Marketing, Social Media Leave a Comment

I recently gave an hour-long presentation to business owners and coaches regarding social media marketing, creating content, SEO, and the like. The questions I received at the end were very specific – how do I market myself if I’m a CPA, how much time should I spend on social media if I am a landscaper, etc. One question, however, stuck with me, …