5 Key Decisions Your Nonprofit Needs to Make Before Giving Tuesday

5 Key Decisions Your Nonprofit Needs to Make Before #GivingTuesday

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising Leave a Comment

Friendly reminder – #GivingTuesday 2017 is less than 100 days away! It’s tempting to see the astounding fundraising numbers from last year – 1,640,000 gifts made; 177 million raised in over 98 countries – and think that this day of giving will work for your nonprofit. You may be saying, “Sure it will work? I mean, it worked for so …

how to create a story series for your nonprofit

How to Create a Story Series for Your Nonprofit

Julia Claire Campbell Marketing, Nonprofits, Social Media, Storytelling Leave a Comment

Great storytelling is the best way to capture the attention, as well as the hearts and minds, of your supporters. Using digital tools like your website, email newsletter, and social networks are vital in the quest to get your stories in front of a critical mass of people. Working together, the power of great stories and the reach of digital …

How to Choose the Right Online Communications Platforms for A Small Nonprofit

How to Choose the Right Online Communications Platforms for A Small Nonprofit

Julia Claire Campbell Marketing, Nonprofits, Social Media 2 Comments

One of the most frequent problems I see recurring in small nonprofits is this: With all the online tools out there – websites, blogs, email software, social media sites, review sites – how can a small nonprofit know which ones to prioritize? Where should my nonprofit be online? The online digital space can be very overwhelming – trust me, I know! …

Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It!

Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It!

Julia Claire Campbell Marketing, Nonprofits, Social Media, Strategy 1 Comment

To cut through the clutter and get your message heard on digital channels, especially social media, can seem like a Herculean feat. For nonprofits that have little to no marketing staff, how can they build their online communities, grow engagement, and strengthen connections with supporters through a dynamic online awareness campaign? In this presentation, given to a fantastic group of …

Get me to feel!

To Get Me from Passive to Active – Make Me Feel Something!

Julia Claire Campbell Content Creation, Fundraising, Marketing, Nonprofits, Social Media, Storytelling, Strategy 2 Comments

There is a misguided argument that I have heard recently from nonprofits, as they prepare their fundraising appeals or their online marketing campaigns: There is no way we can pull the heartstrings like this when telling stories.    Or: Oh no – we can’t use such strong language. We can’t make our supporters angry! So, I ask – you don’t want …

The Big Difference Between Marketing and Fundraising and Why It’s Important

The Big Difference Between Marketing and Fundraising and Why It’s Important

Julia Claire Campbell Fundraising, Marketing, Nonprofits Leave a Comment

In my years as a full-time nonprofit employee, I was often a one-woman Marketing, Communications, Development, Outreach, Kitchen Sink department. In one position, I was all of those things plus the Volunteer Recruiter and Coordinator! Not surprisingly (as I am sure this has happened to many of you or may be happening right now) I became burned out and disillusioned …

8 Ways Nonprofits Can Implement A Mobile Strategy

8 Ways Nonprofits Can Implement A Mobile Strategy

Julia Claire Campbell Fundraising, Marketing, Mobile, Nonprofits Leave a Comment

It’s official – email is more widely read on mobile devices than on desktop email clients. Recent studies found that 54% of email is now opened on a mobile device. While that may seem staggering, Pew Internet found that a whopping 50% of charitable donors are already using mobile devices to access nonprofit websites and emails. Another 40% of those surveyed …