How to use email and social media to create an exceptional first-time donor experience

How to Use Email and Social Media to Create an Exceptional First-Time Donor Experience

Julia Claire Campbell Email, Fundraising, Marketing, Nonprofits, Social Media 1 Comment

Nonprofits are doing a terrible job at keeping donors in the fold.  According to the 2016 Fundraising Effectiveness Survey Report,  Every $100 gained in 2015 was offset by $91 in losses through gift attrition. Every 100 donors gained in 2015 was offset by 96 lost donors through attrition. The most recent statistics, released in November 2017, are no less shocking: …

5 Ways to Promote Your Nonprofit Fundraising Message On Instagram

5 Ways to Promote Your Nonprofit’s Fundraising Message on Instagram

Julia Claire Campbell Instagram, Marketing, Nonprofits, Online Fundraising, Social Media Leave a Comment

Frustrated with all the changes coming to the Facebook News Feed? It may be time to consider getting on Instagram! Instagram (despite being owned by Facebook) continues to grow in popularity, and is an increasingly effective way to share more of your impact and your work with an engaged audience. Recent Instagram statistics that nonprofits should consider: Instagram has over …

Big Changes Coming to Facebook - What Your Nonprofit Needs to Know

There Are Big Changes Coming to Facebook – What Your Nonprofit Needs to Know

Julia Claire Campbell Facebook, Marketing, Nonprofits, Social Media 1 Comment

Facebook just announced another sweeping change to the News Feed. As many nonprofits know, organic (unpaid) reach and post engagement from Pages has gone down in recent months, with fewer and fewer people seeing Page posts. I’ve written a lot about this topic, and ways to fight the Facebook algorithm and get in front of more of your supporters on …

How To Get More Nonprofit Social Media Engagement in 2018

How Nonprofits Can Get More Social Media Engagement in 2018

Julia Claire Campbell Marketing, Nonprofits, Social Media, Strategy Leave a Comment

Nonprofits small and large dived into social media last year, and some found huge success – but many did not get the results that they expected. I hear these social media laments all the time from nonprofits: “Social media algorithms have killed our engagement this year.” “It’s so hard to cut through the noise and clutter on Facebook.” “Do you …

Top 3 Nonprofit Digital Marketing Challenges

Nonprofit Planning for 2018: Your Top 3 Nonprofit Digital Marketing Challenges – And My Solutions

Julia Claire Campbell Marketing, Nonprofits, Strategy Leave a Comment

2017 was a difficult year for many nonprofits. Upcoming changes to the tax code, a very uncertain and unhinged political climate, a strain on financial resources, competition for attention and donations… you name it.  These are just a few of the topical issues faced by organizations of all sizes.    I polled several very different nonprofits about their biggest digital …

How to Create Your 2018 Nonprofit Content Strategy in Just 2 Steps

Julia Claire Campbell Content Creation, Marketing, Nonprofits, Social Media, Storytelling, Strategy Leave a Comment

Did you struggle with posting consistently this past year to all of your social media channels? Did you find it challenging to create and share content that garnered engagement and elicited a response?   A frequent challenge that I heard from nonprofits this past year was not being able to create and/or curate enough content to post on social media. …

How to Create and Use a Nonprofit Social Media Calendar [with template]

Julia Claire Campbell Marketing, Nonprofits, Social Media, Strategy, Time Management Leave a Comment

As a nonprofit marketer, you wear many hats. Between answering emails, making phone calls to supporters, editing the annual appeal letter and coordinating fundraising events, who has time to maintain more than one social media site? You do have time. I promise. The answer to managing it all lies in one word – scheduling! Use a simple Social Media Calendar: …