Archive: Marketing

5 Simple Ways to Use Email to Get More Facebook Fans

5 Simple Ways to Use Email to Get More Facebook Fans

May 2nd, 2013, by

Email can be a very effective tool for engaging your community. It’s been proven time and time again that email is NOT dead and that it has the most ROI (return on investment) for nonprofit fundraising and marketing efforts. When combined with social media, the ROI of email marketing skyrockets. ...

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How to Get More Engagement On Your Facebook Page

How to Get More Engagement On Your Facebook Page

April 25th, 2013, by

Many brands and organizations have a big problem on Facebook – getting engagement on their posts.  Engagement is absolutely critical to Facebook’s EdgeRank algorithm - the equation that determines what your fans see in their News Feeds. When I say “engagement”, I don’t mean numbers of fans, reach or number ...

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Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good

Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good

March 28th, 2013, by

Here are the slides from Tuesday’s webinar: Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good from NonprofitWebinars.com Description: In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money. Topics ...

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Facebook Is Still King – But Don’t Ignore the Rest of the Social Media Court

Facebook Is Still King – But Don’t Ignore the Rest of the Social Media Court

March 27th, 2013, by

Facebook (love it or hate it) is where people are. Facebook continues to be a vital part in (most of) our daily lives. The Pew Research Center’s Internet & American Life Project found that 92% of people using social networking sites maintain a profile on Facebook. 92%! If you are ...

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Social Media – What’s Hot…What’s Not

Social Media – What’s Hot…What’s Not

March 14th, 2013, by

I am thrilled to present this morning on the topic “Social Media: What’s Hot… And What’s Not” at The Enterprise Center at Salem State University! Please enjoy my presentation, and leave me a comment! Thanks for stopping by. If you can’t see the slideshow above, please click on this link: Social Media ...

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An example of using email marketing to get more Facebook Likes

An example of using email marketing to get more Facebook Likes

November 7th, 2012, by

Email marketing is a necessary tool in any effective marketing toolkit. When used correctly, business and nonprofit professionals can use their email lists to grow their social media communities. Here is a good example of a simple way to do it. Crown Trophy, a small business in Peabody, Massachusetts, created ...

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The reality check all Facebook pages will have to face

The reality check all Facebook pages will have to face

November 1st, 2012, by

I think Facebook page managers are in for a serious reality check. This reality check is going to be brought on by two new features Facebook is trying out. Feature 1 – Get Notifications Yesterday Inside Facebook reported on a new feature Facebook is rolling out. This new feature will let Facebook ...

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