10 Ways Nonprofits Can Use LinkedIn Groups

10 Ways Nonprofits Can Use LinkedIn Groups

Julia Claire Campbell LinkedIn, Nonprofits, Social Media 44 Comments

LinkedIn is vastly underutilized by nonprofits, and I am not sure why. LinkedIn is different. The network cuts across all demographics and is the social media common denominator for a lot of people anxious about other social networking sites. In my experience, people that may be hesitant about Facebook and terrified of Twitter have almost certainly set up a profile …

[Infographic  What Works for Social Sharing  B2B vs. B2C   Compendium-102413

What works in social media for B2B vs. B2C?

Julia Claire Campbell Infographics, LinkedIn, Marketing, Twitter Leave a Comment

It turns out that shorter messages work better when speaking to consumers, and including a question mark results in fewer clicks. (On LinkedIn and Twitter, at least.) The folks behind the social media marketing tool Compendium analyzed the social media statistics of more than 200 B2B (business-to-business) and B2C (business-to-consumer) companies to find out what works and what doesn’t. Compendium …

i would never join a group that would have me as a member

8 ways to get the most out of LinkedIn Groups

Julia Claire Campbell Job Search, LinkedIn, Marketing, Social Media Leave a Comment

If you are on LinkedIn (and if you’re not, you should be), you should be actively participating in LinkedIn Groups. LinkedIn Groups give your overall LI experience more mileage – it’s really the meat on the LinkedIn bones. Some Groups are open to the public, some are closed, some have strict rules and some are “anything goes”. No matter the …

Which social media sites should you use? [Daily Dose]

Julia Claire Campbell Facebook, Google+, LinkedIn, Social Media, Twitter 1 Comment

Daily Dose – Social Media Tip of the Day – Which social media sites should you use? This is a question I often get in my initial consultations with clients. Asking this question before developing a social media strategy is like putting the cart before the horse. Many small businesses and nonprofit organizations have very limited marketing budgets, so it is …

Daily Dose – Join the group

Julia Claire Campbell LinkedIn, Social Media Leave a Comment

Daily Dose – Social Media Tip of the Day – Join the group! LinkedIn groups are, in my opinion, a vastly underutilized or incorrectly utilized resource in social media. Before joining a LinkedIn group, you need to ask the following questions: How am I going to use this group? What will my role be in this group? What value can I add to this group? I …