Archive: LinkedIn

10 Ways Nonprofits Can Use LinkedIn Groups

LinkedIn is vastly underutilized by nonprofits, and I am not sure why. LinkedIn is different. The network cuts across all demographics and is the social media common denominator for a lot of people anxious about other social networking sites. In my experience, people that may be hesitant about Facebook and ...

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What works in social media for B2B vs. B2C?

It turns out that shorter messages work better when speaking to consumers, and including a question mark results in fewer clicks. (On LinkedIn and Twitter, at least.) The folks behind the social media marketing tool Compendium analyzed the social media statistics of more than 200 B2B (business-to-business) and B2C (business-to-consumer) ...

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8 ways to get the most out of LinkedIn Groups

If you are on LinkedIn (and if you’re not, you should be), you should be actively participating in LinkedIn Groups. LinkedIn Groups give your overall LI experience more mileage – it’s really the meat on the LinkedIn bones. Some Groups are open to the public, some are closed, some have ...

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Social Media Toolbox – a presentation

Welcome ADDP Technology Day participants! I am excited to be presenting to you today! Here is a copy of my presentation, and don’t forget to visit my Resources page and use the password I provided. I look forward to receiving your feedback! ~Julia ...

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Which social media sites should you use? [Daily Dose]

Daily Dose – Social Media Tip of the Day – Which social media sites should you use? This is a question I often get in my initial consultations with clients. Asking this question before developing a social media strategy is like putting the cart before the horse. Many small businesses and ...

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Daily Dose – Join the group

Daily Dose – Social Media Tip of the Day – Join the group! LinkedIn groups are, in my opinion, a vastly underutilized or incorrectly utilized resource in social media. Before joining a LinkedIn group, you need to ask the following questions: How am I going to use this group? What will my role be in this ...

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