Archive: ROI

Nonprofits, don’t be afraid to “think small” on social media

Much has been written about the importance of creating, testing and measuring large scale, all-encompassing social media strategies for nonprofits. Creating a plan and a strategy for your social media efforts is certainly important. But the reality remains – for many small-shop nonprofits, this kind of large-scale, long-term planning can ...

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Are you using social media for the right reasons?

When discussing the creation of a social media marketing campaign with clients, I always start with a plan. Planning is not very popular – people want to sign up and dive in to the social media pool.  Since I believe that planning is a vital piece of the social media ...

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Social Throwdown: Social Media Tips In A Hurry [PRESENTATION]

Welcome North By North Shore participants! Here is a copy of this morning’s presentation, and some helpful resources for you as you dive into the social media pool. Don’t hesitate to contact me with questions or advice! Social Media Tips – Social Throwdown – presentation to North By North Shore ...

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How Nonprofits Can Harness the Power of Social Media [PRESENTATION]

Welcome members of the People’s United Bank Nonprofit Consortium! Here is a copy of this morning’s presentation, and some helpful resources for you as you dive into the social media pool. Don’t hesitate to contact me with questions or advice! Articles: 22 High-Impact, Low Cost Social Media Opportunities for Nonprofits ...

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The hidden ROI of social media

When the topic of “social media” comes up at your organization, what are the first questions that people ask? Why is social media such a big deal? How will it directly grow our organization? How will it close sales or increase donations for us TODAY? A question that I hear ...

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