How to Set a Manageable Social Media Posting Schedule

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Social Media, Strategy, Time Management Leave a Comment

As a nonprofit marketer for a small organization, you wear many hats.  Between answering emails, attending meetings, coordinating events, and more, who has time to maintain more than one social media account? How can you set and maintain a manageable social media posting schedule for your nonprofit? The hard truth is that getting results on social media is similar to …

11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year

11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year

Julia Claire Campbell Marketing, Nonprofits, Social Media, Strategy Leave a Comment

Nonprofits use social media platforms every single day to connect with constituents, raise awareness for causes, and collect donations. With engaged followers on one or more of the major social networks, organizations can effectively spread the word about fundraising campaigns, new initiatives, and advocacy work. However, simply having 1,000 Facebook fans or 200 Twitter followers is not the best indication of social …

How to Address Negative Online Comments About Your Nonprofit

How to Address Negative Online Comments About Your Nonprofit

Julia Claire Campbell Nonprofits, Social Media, Strategy 1 Comment

Addressing negative online comments about your nonprofit – something that every single nonprofit social media manager has had to deal with at one point or another.  This topic comes up in the Nonprofit Social Media Storytelling group, and it’s certainly a question that I receive frequently: How do we deal with negative online comments made on social media about our …

5 Habits of Successful Nonprofit Social Media Managers in 2020

5 Habits of Successful Nonprofit Social Media Managers in 2020

Julia Claire Campbell Nonprofits, Social Media, Strategy, Time Management Leave a Comment

In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to build community in our hyper-connected world.  Three billion people, around 40% of the world’s population, use social media – spending an average of two hours every day sharing, liking, tweeting and updating on these platforms.  That breaks down to around …

6 Nonprofit Email Marketing Resolutions for 2020

6 Nonprofit Email Marketing Resolutions for 2020

Julia Claire Campbell Email, Marketing, Nonprofits 1 Comment

Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large.  This is despite the fact that most of us dread opening our inboxes in the morning and feel like we are drowning in email!  Blackbaud found that on average, nonprofits receive donations from 18.4% of their email lists.  Some …

GivingTuesday 2019 Wrap Up – How to Follow Up After Your #GivingTuesday Campaign

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media Leave a Comment

The final numbers are still being calculated, but GivingTuesday 2019 is shaping up to be a huge success!  CEO Asha Curran reported on Twitter: The numbers are in. $511M was donated online on #GivingTuesday yesterday–a 28% increase from 2018. Projected online + offline donations: $1.95B. Kindness & generosity not expressed with funds harder to quantify, just as meaningful. This is …

Fundraisers: Stop Blaming Facebook For Donors Not Wanting to Hear From You

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media 1 Comment

It’s year-end giving season, and GivingTuesday is fast approaching.  Nonprofits of all sizes are in a frenzy about the Facebook $7M match (more on that here) and whether or not they should use Facebook charitable giving tools.  Somehow, their biggest problem revolves around the fact that donors want to give and are giving via Facebook and Instagram.  Now LISTEN because …