Get more out of your efforts in online fundraising, digital marketing and social media.
Yesterday I attended the Social Media for Nonprofits Conference in Boston (well, Cambridge) and I wasn’t disappointed. This year’s line-up of speakers and variety of content was packed with experts and helpful topics. If you missed it, make sure to sign up at the Social Media for Nonprofits website to get updates on upcoming events. (All the presentations I reference below can …
Are you perplexed by Pinterest? Are you doubtful of the value of Pinterest to nonprofit fundraising and marketing efforts? Have questions that need answered? Join me and GiftWorks on May 23 for a free webinar on how nonprofits can use Pinterest to raise money, create awareness and do good. The free webinar, “Pinning for Good – How Nonprofits Can Use …
If you know me then you know I am a huge fan of the marketing wisdom of Seth Godin. He wrote a blog post on Monday that really resonated with me: The certain shortcut The shortcut that’s sure to work, every time: Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won’t …
BT Marketing Solutions created a great, easy to use infographic on Facebook business pages. Many nonprofits have a business page on Facebook, but oftentimes do not know how to use it effectively. Print out this handy infographic and keep it at your desk. In this post I will elaborate on the 10 ways to make the most of your Facebook …
The word “slacktivism” has surfaced so much of late that I feel the need to write a defense of the much–maligned practice. “Slacktivism” can be loosely defined as sharing a post online, signing an online petition and tweeting a link to a charity’s website. Cynicism Exhibit A: Brian Moylan wrote a provocatively titled post calling everyone who posted the red …
Email can be a very effective tool for engaging your community. It’s been proven time and time again that email is NOT dead and that it has the most ROI (return on investment) for nonprofit fundraising and marketing efforts. When combined with social media, the ROI of email marketing skyrockets. Any time your organization communicates with stakeholders and the community …
OK. We need to have a serious sit down discussion about your blog. (NOTE: If you have a wonderful, perfect blog with thousands of regular readers, then this post is not for you.) Your blog can use some improvement. Sorry to say it, but it can. I’m here to tell you why. Disclaimer! I am certainly not the be all, …
Many brands and organizations have a big problem on Facebook – getting engagement on their posts. Engagement is absolutely critical to Facebook’s EdgeRank algorithm – the equation that determines what your fans see in their News Feeds. When I say “engagement”, I don’t mean numbers of fans, reach or number of posts on the Page. Engagement measures real time reactions …
Monday’s horrific events have shaken all of us. We all have stories of running the Boston Marathon or going to cheer a friend or loved one on as they completed (or attempted to complete) the rigorous, demanding 26.2 mile course. Going into the city on Patriot’s Day is a rite of passage, an institution in Boston – whether you are …