As a marketing-savvy nonprofit professional, you know you need to create compelling content each and every day for your various online profiles – Facebook, Twitter, Google+, blog, email newsletter, etc. You don’t want to simply rehash the same information on every platform, because what fun would that be for your followers and fans? But how do you consistently find interesting …
3 simple social media tips to make your fans and followers love you
Does this sound like you? You dutifully post every day on two or more social media profiles for your organization. You try to follow the 80/20 rule (no more than 20% of all posts directly promoting something for your organization) but sometimes get caught up in posting boring news clippings and event listings. You frequently post inspirational quotes, cute …
Don’t put all your eggs into the online giving basket – yet
Each year nonprofit software provider Blackbaud Inc. analyzes $8 billion worth of U.S. charitable gifts to 3,000 nonprofits and releases their Charitable and Online Giving Index. This tool is very helpful for nonprofits to identify trends in the sector, as well as compare their progress to other organizations based on size, revenue and area of focus. In the 2012 Index, …
Why Not A Real Referral Group For Nonprofits?
This is my submission for the Nonprofit Blog Carnival under this month’s theme and deadline: Your Big Dream for 2013 My big dream for nonprofits in 2013 can be summed up in one word – collaboration. Now I know what you’re thinking. Yawn, snore. Collaboration is an over-used buzzword thrown around often by donors and funders that have no idea of what …
Facebook’s Newest Announcement – What It Is and What It Means
When I was looking for a pediatric dentist, I turned to Facebook. I didn’t Google “Pediatric Dentist Beverly”. I didn’t use the business Yellow Pages (which I depressingly still get delivered to my door, in an obscene amount of plastic wrap, all of which goes directly into the recycle bin.) I turned to the network I have built on Facebook. …
7 reasons your nonprofit Facebook page has no fans
“We have a mailing list of about 2,500 people and we are well-known in the community. But no one likes our Facebook Page!” “We do such great work! Why don’t we have more followers?” “We’ve been on Facebook for a year but our audience has hardly grown. How can we grow our online community?” Do any of these problems sound familiar …
Nonprofits, don’t be afraid to “think small” on social media
Much has been written about the importance of creating, testing and measuring large scale, all-encompassing social media strategies for nonprofits. Creating a plan and a strategy for your social media efforts is certainly important. But the reality remains – for many small-shop nonprofits, this kind of large-scale, long-term planning can be intimidating. So what can you do on a smaller …
Why you should actively fundraise in January
Yes, I know – if you are a fundraiser, you are most certainly burned out by the first of the year. You may have been planning on coasting through January, letting the (hopefully) successful fundraising strategies of 2012 hold you up until at least February. It might seem counter-intuitive to ask for donations after the busy holiday season and end-of-the-year …
Where will you go in 2013?
2012 was quite a year – I kept building my business, I spoke at and attended numerous networking and professional development events, I met incredible people and I got involved in some fantastic new projects. What’s in store for 2013? I can only imagine bigger and even better things! I had such a busy December that I didn’t get to make a …