Get more out of your efforts in online fundraising, digital marketing and social media.
Welcome North By North Shore attendees! Here is a copy of my presentation from this morning – Social Throwdown: How Businesses Are Using Social Media Successfully. If you have questions, please do not hesitate to call me or email me directly. I look forward to hearing from you! Best of luck in your social media endeavors! (I had trouble embedding …
Last week I described what makes up Facebook’s EdgeRank in plain, simple English – and I explained why it is so critical to work within the algorithm in order to get your content seen by your fans. This week I provide you with 6 ways to improve your EdgeRank and get seen by more of your Facebook fans. 6 ways …
Have you ever wanted to know how to get your posts seen by more of your Facebook fans or Facebook friends? What makes it into the News Feed of each individual Facebook user is determined by an algorithm called EdgeRank. You may think this kind of thing is just for the tech-savvy or the social media “experts”. You’re wrong. By …
I see myself as a sort of Personal Trainer. If you ask people what constitutes a successful exercise regimen, they will most likely say determination, commitment, willpower and perseverance. These are the same characteristics of an effective social media campaign. If you work out once per week, you are not going to get the results that you would get if …
Humor! Why didn’t we think of that? Flight of the Conchords, a hilarious pop duo from New Zealand, has reminded all of us working in nonprofits that our fundraising appeals don’t have to be all doom and gloom. They released a witty, catchy charity fundraising song called “Feel Inside (And Stuff Like That)” on iTunes, with all the proceeds to …
Yesterday was the Boston Social Media for Nonprofits Conference at the Microsoft NERD Center at MIT. Despite the rain and the horrific traffic, I am happy that I attended. Ritu Sharma (Co-Founder & Executive Director) and Darian Rodriguez Heyman (Co-Founder & Head of External Partnerships) put on a fantastic event, with a great roster of speakers, lots of time built …
Thanks to Karen May Dy of Smart Marketing For Women, I discovered the amazing Twitter app FollowerWonk.com – a very useful, free tool to analyze and track your Twitter followers. Followerwonk displays a detailed analysis of my Twitter followers in handy, easy to read pie charts and graphs. So cool! From using Followerwonk, I discovered that: The majority of my …
Here is a list of my upcoming speaking engagements – come and say hello! September & October 2012 September 12 – North by North Shore: A Digital Media Event – Danversport Yacht Club, Danvers, MA. Register here: http://northbynorthshore.com/ – September 12, 19, 26, October 3, 10, 17 – Nonprofit Marketing 6-week course, North Shore Community College, Cummings Center, Beverly, MA. Register here: http://bit.ly/PVHGFU September 13 – Free seminar with The Nonprofit Net, …
At first glance, there is absolutely nothing wrong with the above flyer promoting The Jimmy Fund’s annual “Strike Out Cancer” radio/telethon. Then it dawned on me. Where is the information about a mobile and social media campaign? There is an 800 number and a (very long) URL. No Facebook button, no Twitter link, no Pinterest logo. (To be fair, if …