How can we get more Likes, Followers, Fans, Connections, Circles? Lately it seems that is all anyone cares about. Get those numbers up! “If we get 1500 Twitter followers/500 Facebook fans/674 LinkedIn connections, things will be better! THEN we can rest easy!” Numbers People are consumed by the “numbers game” on social media and ignore all else. I understand why …
Announcement for all Mass. nonprofits!
I wanted to take this opportunity to let all the nonprofits that I work with know about the Giving Common Challenge! If you do not work for a charity, please forward to your favorite Massachusetts nonprofit organization so they can participate! Good luck! Announcing the Giving Common Challenge– October 10th, 2012 $150K in 36 hours in Challenge Grants To be …
Best of the Interwebs – Did you miss these?
Wow, lots of great stuff on the Internet lately! If you missed any of these, then you’ve got your beach reading for the weekend. (Thank me later.) Social media etiquette: 11 dos and don’ts – Ragan’s PR Daily As Google Tweaks Searches, Some Get Lost in the Web – WSJ Clever article from The Onion making fun of digital marketers …
Social Media Toolbox – a presentation
Welcome ADDP Technology Day participants! I am excited to be presenting to you today! Here is a copy of my presentation, and don’t forget to visit my Resources page and use the password I provided. I look forward to receiving your feedback! ~Julia
The big picture implications of embracing social media
There is a famous Roger Ails quote that I love to use in my presentations and in discussions with Social Media Skeptics: “It’s a shame a man has to use gimmicks like this to get elected,” Richard Nixon remarked to Mr. Ailes, about the televised presidential debates. “Television is not a gimmick, and if you think it is, you’ll lose …
“Today, we’re never finished, and that’s okay.”
I opened my email this morning to a very prescient blog post from Seth Godin. Somehow, he always seems to know what’s on my mind. I’m not sure how he gets into my brain like that, but he always does! The post is here. While his posts are often focused on marketing and growing a business, this one spoke directly …
Twitter publishes changes to their Privacy Policy
By far the number one question and comment I get in presentations and in meetings with clients revolves about privacy concerns. Privacy concerns on social media are very real and understanding the specific privacy settings and protocols on each social network you use is paramount. Today I received an email from Twitter about their updated Terms of Service and Privacy …
Welcome SCORE members and counselors!
This morning I’m giving an exciting presentation to the local chapter of SCORE Northeastern Massachusetts! The topic is how and why a small business should develop a social media plan. SCORE helps aspiring entrepreneurs and existing business owners translate their dreams and ideas into reality through planning sessions, mentoring and counseling. They do great work, and I am happy to support …
How and why to use Facebook as your Page
Though touted as a primarily B2C (Business to Consumer) marketing tool, there are many ways that Facebook can be leveraged for successful community building B2B (Business to Business). I see too many static Facebook Pages – Pages that lay dormant except for the occasional promotion or sales pitch. If you want a form of communication that is one way, try …