There is a famous Roger Ails quote that I love to use in my presentations and in discussions with Social Media Skeptics: “It’s a shame a man has to use gimmicks like this to get elected,” Richard Nixon remarked to Mr. Ailes, about the televised presidential debates. “Television is not a gimmick, and if you think it is, you’ll lose …
“Today, we’re never finished, and that’s okay.”
I opened my email this morning to a very prescient blog post from Seth Godin. Somehow, he always seems to know what’s on my mind. I’m not sure how he gets into my brain like that, but he always does! The post is here. While his posts are often focused on marketing and growing a business, this one spoke directly …
Twitter publishes changes to their Privacy Policy
By far the number one question and comment I get in presentations and in meetings with clients revolves about privacy concerns. Privacy concerns on social media are very real and understanding the specific privacy settings and protocols on each social network you use is paramount. Today I received an email from Twitter about their updated Terms of Service and Privacy …
Welcome SCORE members and counselors!
This morning I’m giving an exciting presentation to the local chapter of SCORE Northeastern Massachusetts! The topic is how and why a small business should develop a social media plan. SCORE helps aspiring entrepreneurs and existing business owners translate their dreams and ideas into reality through planning sessions, mentoring and counseling. They do great work, and I am happy to support …
How and why to use Facebook as your Page
Though touted as a primarily B2C (Business to Consumer) marketing tool, there are many ways that Facebook can be leveraged for successful community building B2B (Business to Business). I see too many static Facebook Pages – Pages that lay dormant except for the occasional promotion or sales pitch. If you want a form of communication that is one way, try …
The hidden ROI of social media
When the topic of “social media” comes up at your organization, what are the first questions that people ask? Why is social media such a big deal? How will it directly grow our organization? How will it close sales or increase donations for us TODAY? A question that I hear a lot from organizations exploring the jump into social media …
4 ways to promote your event that you haven’t thought of
So you have decided to host an huge, fabulous event. (Great!) You’ve booked the venue, decided on a theme, chosen the caterer and named a ticket price. You’ve posted about the event on Facebook and sent out regular tweets on Twitter. You put information in the monthly email newsletter and on your website. You may have also put it in …
Incorporate Social Media into Your Marketing Plan
I wrote an Expert Column for Massnonprofit.org and it’s featured in their newsletter today and on their website! Read it here (and let them know if you like it so I can write for them again)!
Why the heck should I Like you on Facebook?
You have a Facebook page, and you’ve been promoting it in all the right ways. You have a Like button on your website, you have a link in your email signature and you include the little blue Facebook icon in your email newsletters. If you are an advanced social media user, you integrate it with your other social networks. You …