Instagram is consistently growing in popularity, with 1 billion monthly users and is expected to continue it’s meteoric rise 5% each quarter. 60% of U.S. adult Instagram users visit the site daily. 71% of 18- to 29-year-olds are on Instagram. According to Bloomerang’s latest Nonprofit Social Media Benchmark Survey: 44% of the over 500 nonprofits surveyed said that they’re active on …
Nonprofit Event Promotion: 10 Simple Ways to Get More People to Your Nonprofit Event Using Social Media
Despite (or perhaps because of) the increased use of social media and online community building tools, in-person, live nonprofit events have kept their popularity. Galas, auctions, marathons, serve-a-thons, breakfasts, you name it – nonprofit events can be a fantastic opportunity to: Bring new people into the fold, Deepen relationships with current supporters, Showcase impact first hand through donor-centered storytelling …
5 Ways to Promote Your Nonprofit’s Fundraising Message on Instagram
Frustrated with all the changes coming to the Facebook News Feed? It may be time to consider getting on Instagram! Instagram (despite being owned by Facebook) continues to grow in popularity, and is an increasingly effective way to share more of your impact and your work with an engaged audience. Recent Instagram statistics that nonprofits should consider: Instagram has over …
Instagram for Nonprofits: How to Use Instagram to Raise Awareness and Build An Audience
Instagram is a marketing powerhouse for brands, companies, and nonprofits alike. If you want to target a younger demographic, Instagram could be for you, with 59% of online adults ages 18-29 active on the network. More than 500 million people have Instagram accounts, more than 300 million of which use it daily! Another key characteristic that differentiates Instagram from social …
Instagram Update – What Nonprofits Need to Know
On March 15, Instagram announced via their blog that in order to “improve your experience”, they will soon be abandoning their chronological news feed and going to a more Facebook-like algorithm. They wrote: The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting …
12 Ways Nonprofits Can Use Instagram and Vine Videos (About.com)
Are you interested in learning about the different ways your nonprofit could be using Instagram video and Vine? My guest post for About.com Nonprofit Charitable Orgs covers this topic! It’s posted here. How are you using mobile video sharing apps to accomplish your mission and connect with supporters?
15 Ways Nonprofits Can Use Instagram
This post was first published on the GiftWorks Guest Blog. Instagram is hot. With 100 million monthly active users and over 40 million photos uploaded per day, the photo-sharing site claims to gain a new follower every second. Online marketing is visual. If you are not telling your story to your supporters in a visual way, you may be ignored or …
My Advice for Politicians On Instagram
Soon after Instagram launched in October 2010, celebrities, actors and athletes jumped on the bandwagon in full force, taking #selfies, using the cool filters and blowing up everyone’s feeds with their glamorous lifestyles. Since one could argue that Instagram is a bit more narcissistic and self-involved than the other social networks, it is puzzling why politicians and government officials have …
Pinterest, Instagram, and Creating a Visual Online Brand
There is no doubt that visuals are driving social media communications. According to a great new infographic created by M Booth and Simply Measured, visual marketing tactics are energizing company interactions and engagement with customers on social media: On Facebook, videos are shared 12X more than links and text posts combined. On Facebook, photos are liked 2X more than text updates. 42% of all Tumblr …