11 Things the @NYTimes Staff Can Teach Nonprofits about Using Twitter

11 Things Nonprofits Can Learn About Using Twitter from the @NYTimes

Julia Claire Campbell Nonprofits, Social Media, Twitter 44 Comments

With over 10.6 million (yes, million) Twitter followers, The New York Times is one of the most respected and reputable Twitter accounts out there. So what have they learned from a year of tweets? Michael Roston, the Social Media Staff Editor at the Times, wrote a great article for Neiman Journalism Lab about the top lessons his team learned from …

Twitter for Nonprofits

Top 10 Twitter To Do’s for Nonprofits

Julia Claire Campbell Nonprofits, Social Media, Twitter 66 Comments

Despite having 600 million active Twitter users with over 135,000 more joining the party every day, nonprofits have been slow to get on the Twitter train. If they are using Twitter, it’s often in fits and starts, with no clear strategy and very little consistency. Twitter can be overwhelming, especially for social media newbies. But it is a valuable tool …

How the Latest Facebook Announcement Will Impact Your Social Media Strategy

How the Latest Facebook Announcement Will Impact Your Social Media Strategy

Julia Claire Campbell Marketing, Social Media, Strategy, Twitter 55 Comments

Some people love it, some people hate it – and some people love to hate it. Your favorite social network is changing again, and this time for the better. In an announcement last week, Facebook unveiled their new News Feed FYI blog to “highlight major updates to News Feed and explain the thinking behind them.” Did you know that on …

What works in social media for B2B vs. B2C?

Julia Claire Campbell Infographics, LinkedIn, Marketing, Twitter Leave a Comment

It turns out that shorter messages work better when speaking to consumers, and including a question mark results in fewer clicks. (On LinkedIn and Twitter, at least.) The folks behind the social media marketing tool Compendium analyzed the social media statistics of more than 200 B2B (business-to-business) and B2C (business-to-consumer) companies to find out what works and what doesn’t. Compendium …

Social Throwdown: How Businesses Are Using Social Media Successfully

Julia Claire Campbell Facebook, Marketing, Pinterest, Social Media, Speaking, Twitter Leave a Comment

Welcome North By North Shore attendees!  Here is a copy of my presentation from this morning – Social Throwdown: How Businesses Are Using Social Media Successfully. If you have questions, please do not hesitate to call me or email me directly. I look forward to hearing from you! Best of luck in your social media endeavors! (I had trouble embedding …

Do you know who your Twitter followers are?

Julia Claire Campbell Social Media, Twitter Leave a Comment

Thanks to Karen May Dy of Smart Marketing For Women, I discovered the amazing Twitter app FollowerWonk.com – a very useful, free tool to analyze and track your Twitter followers. Followerwonk displays a detailed analysis of my Twitter followers in handy, easy to read pie charts and graphs. So cool! From using Followerwonk, I discovered that: The majority of my …

Twitter publishes changes to their Privacy Policy

Julia Claire Campbell Privacy, Social Media, Twitter Leave a Comment

By far the number one question and comment I get in presentations and in meetings with clients revolves about privacy concerns. Privacy concerns on social media are very real and understanding the specific privacy settings and protocols on each social network you use is paramount. Today I received an email from Twitter about their updated Terms of Service and Privacy …

Sorry, Rush – Just another example of the power of social media

Julia Claire Campbell Facebook, Social Media, Twitter Leave a Comment

The power of public opinion is an astounding thing, and it’s something I never get tired of reading about – especially when it works hand in hand with social media. It all started last week with the comment heard round the ‘Net. Political radio host and notorious blowhard Rush Limbaugh attacked a Georgetown University law student, calling her a “slut” …