I am always looking for creative ideas to give the mothers in my life – not just on Mother’s Day, but to celebrate all special occasions. (I am fortunate enough to have a mother, stepmother, mother-in-law, and stepmother-in-law!) And as a mom myself, I know that it takes some creativity to find a very special gift that comes from the heart, …
Instagram Update – What Nonprofits Need to Know
On March 15, Instagram announced via their blog that in order to “improve your experience”, they will soon be abandoning their chronological news feed and going to a more Facebook-like algorithm. They wrote: The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting …
7 Tips to Market Mobile Fundraising to Your Donors
Guest post by Wauker Matthews Everyone everywhere is talking about what an incredible tool mobile fundraising can be for nonprofits. Notice how I said, “can be,” not “is”? That was 100% on purpose. Mobile fundraising can be great for your nonprofit, if you put in the time and effort it takes to market your campaigns properly. As with any tool …
How to Raise Money With Facebook – One Organization’s Success Story
According to Facebook, 150 million of the 1 billion people that use the social network are connected to a cause or nonprofit. We know why people use Facebook – to connect with other people. Facebook users also use the service to research, find, and share information that is entertaining, relevant, useful, and valuable. What a person shares is a reflection …
4 Tips For Making the Perfect Online Ask to your Donors
Guest blog by Adam Weinger If you go to a public place, whether it’s a coffee shop, bus station, or university campus, you’ll notice that nearly everyone is on their cell phones, laptops, or tablets. People are constantly connected to each other through the many accessible avenues on the internet. Nonprofits are no exception! In fact, 3 of the top 4 …
What Actually Works In Marketing in 5 Sentences
I recently gave an hour-long presentation to business owners and coaches regarding social media marketing, creating content, SEO, and the like. The questions I received at the end were very specific – how do I market myself if I’m a CPA, how much time should I spend on social media if I am a landscaper, etc. One question, however, stuck with me, …
How Much Was Raised On Giving Tuesday?
The numbers for 2015’s #GivingTuesday are in, and they are astounding! **$116.7 million dollars raised through over 1 million gifts **The mean gift size was over $100! **Social media mentions of the hashtag #GivingTuesday were at least 1.3 million. **71 countries across the globe participated. And the numbers and data keep coming in! To get your nonprofit counted, please fill out …
2 Essential Mobile Apps Your Nonprofit Should Be Using
Millennials – that elusive group of donors over which every nonprofit salivates – have identified that they prefer giving more frequent, smaller gifts. They want to see the direct impact that their money is having on the social causes they care about. And they want to share the good work with their social networks and get even more people on …
Take Action Against Inequality – Support the Online Campaign #GlobalGoals
When I lived in Senegal, West Africa for two years serving with the Peace Corps, I spent a lot of time thinking about how lucky I am to be a white woman born in the United States. The women in my village would gently laugh at the way I could barely do any of the chores they had done since …