Pinterest announced today that users are now able to create an unlimited amount of Secret Boards! Secret Boards have many uses on Pinterest. Here are 7 ways nonprofits can take advantage of this feature: 1) Use as an inter-office collaboration tool. Secret Boards can also be Group Boards, providing the users all have Pinterest accounts. Create a Secret Board called …
5 Great Nonprofit Infographics to Learn From
As I’ve established in previous blog posts, having compelling, eye-catching and provocative visuals is a necessity for nonprofit marketing campaigns. Nonprofit marketers should be constantly keeping an eye out for provocative infographics, whether you are sharing them on Pinterest or using them to communicate with donors and stakeholders. Creating original infographics about your organization and your cause are the best …
10 Reasons Your Nonprofit Needs to Be On Google+
Google+ is by far the most underestimated social network out there. Despite being directly connected to search behemoth Google as well as YouTube, the third largest social network, nonprofits have been slow to jump on the Google+ bandwagon. However, with the recent changes in the Facebook algorithm drastically affecting Facebook Pages, many nonprofits are looking to diversify their social online …
Can’t Keep Up? 6 Ways to Get More Out of Twitter In Less Time
Twitter remains the second most important social media tool for nonprofits. However, a serious lack of time, resources and strategic planning for social media and communication seems to put a hamper on many nonprofits’ participation on the second most popular social network. Does this sound like you? I don’t get Twitter. I don’t know where to start. I don’t know …
4 Things to Tell Your Boss When They Demand More Facebook Fans
What should you tell your boss when they ask why your Facebook fans are not increasing as quickly as they would like? Let’s start with: “Shove it!” (No, no, no. Just kidding.) First things first. I have written a lot about getting more engagement on Facebook and the recent changes that have driven down organic reach for Facebook pages across …
5 Ways Nonprofits Can Use the New Facebook Changes to Their Advantage
There have been more changes at Facebook that have serious implications for your nonprofit’s Facebook strategy. As a busy nonprofit professional, you may be getting discouraged. If you are like many Facebook Admins, your Page has seen a serious decrease in organic reach (people seeing your Page posts) since December, and you may be wondering why. I know that it’s …
Multichannel Marketing for the Small Nonprofit {PRESENTATION}
I was fortunate this morning to give a workshop with the Foundation for MetroWest on “Multichannel Marketing for the Small Nonprofit“. There were many requests for the slides, so here they are! Please do not hesitate to contact me with questions. Multichannel Marketing for the Small Nonprofit from Julia Campbell @JuliaCSocial Description: Social and Web 2.0 technologies have changed not just how …
11 Things Nonprofits Can Learn About Using Twitter from the @NYTimes
With over 10.6 million (yes, million) Twitter followers, The New York Times is one of the most respected and reputable Twitter accounts out there. So what have they learned from a year of tweets? Michael Roston, the Social Media Staff Editor at the Times, wrote a great article for Neiman Journalism Lab about the top lessons his team learned from …
3 Things To Do Instead of Facebook Marketing in 2014
2013 was certainly a banner year for Facebook. Some mind-blowing statistics: There are over 1.19 billion users worldwide. 728 million of these users log in daily to the social network. While some teens in the UK and US are calling Facebook “dead and buried”, the often overlooked Gen X & Y-ers worldwide make up almost 30% of Facebook users. (This …