How Nonprofits Can Use LinkedIn’s Publishing Platform

Julia Claire CampbellLinkedIn, Marketing, Nonprofits

LinkedIn may not be the sexiest of the social media platforms, but it may be one of the most powerful for nonprofits. 51% of global NGOs use LinkedIn, according to the 2017 Global NGO Online Technology Report. LinkedIn has more than 467 million users, and 57% of companies have a LinkedIn Company Page. Brands, individuals, and mission-driven organizations are using …

February’s Nonprofit Blog Carnival: Going Beyond Resolutions

Julia Claire CampbellNonprofits, ROI, Strategy

  In order to succeed in 2016, whether it be in online fundraising, donor retention, digital marketing, or service provision, you need a plan. Establishing SMART objectives will give you that road map. Specific, measurable, actionable, realistic, and time-bound objectives will help you measure progress towards goals, and to hold you and your team accountable for each small step along the way. Is …

February Non-Profit Blog Carnival Call for Submissions

Nonprofit Blog Carnival: Going Beyond Resolutions (Call for Submissions)

Julia Claire CampbellNonprofits, ROI

Happy February! Did you know that 25% of New Year’s resolutions are broken in the first week alone? And within 6 months, over half of us wishful thinkers who made New Year’s resolutions will have given some, or all of them, up. Guess what – I know why. New Year’s resolutions are often lofty, mile-high, pie-in-the-sky statements, such as “I want …

3 Easy Ways Nonprofits Can Use Content Curation to Cure an Ailing Blog

Julia Claire CampbellBlogging, Nonprofits, Social Media

Blogging is a vital piece of the online fundraising and digital marketing puzzle for nonprofit organizations, yet so many do it poorly. “But I don’t have the time keep up with the blog!” I have heard this all too often. The benefits of nonprofit blogging are vast, but it still seems too overwhelming for organizations short on time, staff and …

Nonprofit Storytelling

Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One

Julia Claire CampbellBlogging, Events, Nonprofits, Social Media, Speaking

On November 5, I will be presenting a FREE webinar with Nonprofit Webinars (a service of 4Good). I hope you can join me! The topic will be Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One. Webinar Description: Despite the popularity of social media including “micro-blogging” sites like Tumblr and twitter, traditional blogging …

Nonprofit Content Creation

5 content ideas for nonprofits that think they have nothing to write/post/tweet about

Julia Claire CampbellContent Creation, Nonprofits, Social Media

As a marketing-savvy nonprofit professional, you know you need to create compelling content each and every day for your various online profiles – Facebook, Twitter, Google+, blog, email newsletter, etc. You don’t want to simply rehash the same information on every platform, because what fun would that be for your followers and fans? But how do you consistently find interesting …

Why I decided to stop blogging

Julia Claire CampbellBlogging, Social Media

This post is about my decision to stop blogging… every day. (Not completely. Got ya!) On March 8, I attended a fantastic seminar at The Enterprise Center at Salem State University called “How To Build A Better Blog”. The presenter was Jennifer Powell from The Excellent Writers Group. During the two hours session, I took copious notes. Powell discussed how …

6 Ways to Promote Your Blog

Julia Claire CampbellBlogging, Social Media

Yesterday I gave you my 5 tips on how to get a blog up and running. Today I will explain what happens next – i.e., how to get anyone to care. Here are my 6 quick and dirty tips to promoting your blog: 1)  Let your email list know. If it’s a blog that you created for work, send it …