Below you'll find a list of all posts that have been tagged as “CRM”
Listen to the full episode at NonprofitNationPodcast.com or look up Nonprofit Nation on your favorite podcast app! Do you hate your email platform? Does your CRM database give you hives? But – even worse- does the thought of selecting, choosing, and learning a brand new tool or technology make you want to just quit altogether? Nonprofits of all sizes need …
Guest post by Amanda Peterson, Enlightened Digital The way people communicate continues to evolve as technology advances. For nonprofits, this reliance on new technology may mean that it is becoming more and more challenging to maintain effective donor relationships. People are becoming easier to reach, yet increasingly harder to communicate with at the same time. Donor engagement, often measured by …
Maslow’s hierarchy of needs is a psychological theory proposed by Abraham Maslow in 1943. The famous framework states that you are not able to reach the upper levels of the human experience – “self-actualization” and “esteem” – without the bottom levels being satisfied – breathing, food, water, sex, sleep, etc. I see digital marketing (and all marketing) tools through this …