How to use email and social media to create an exceptional first-time donor experience

How to Use Email and Social Media to Create an Exceptional First-Time Donor Experience

Julia Claire Campbell Email, Fundraising, Marketing, Nonprofits, Social Media Leave a Comment

Nonprofits are doing a terrible job at keeping donors in the fold.  According to the 2016 Fundraising Effectiveness Survey Report,  Every $100 gained in 2015 was offset by $91 in losses through gift attrition. Every 100 donors gained in 2015 was offset by 96 lost donors through attrition. The most recent statistics, released in November 2017, are no less shocking: …