Below you'll find a list of all posts that have been tagged as “multi-channel marketing”
You’ve probably heard that a multi-channel marketing strategy is a surefire way to improve your nonprofit’s fundraising potential. You may have even begun to experiment with a combination of direct mail, email, digital ads, and social media marketing. While this is a significant first step, successful multi-channel marketing requires more than simply scattering your messages across multiple platforms and hoping …
Nonprofits often ask me – What is the one piece of advice you can give to help us achieve social media success? I wish it were that simple. There is no silver bullet, no magic key that will unlock thousands of new, passionate followers or online donors. Not to mention that “social media success” looks different for every organization. The …