Understanding the giving habits and motivations of your millennial audience will give you a leg up in the fundraising space. This group has begun to dominate across donor demographics, which your organization has probably seen if you’ve done a fundraising assessment recently. Nonprofits need to take an informed approach to appealing to them and beginning to cultivate a relationship toward …
Why Nonprofits Need to Stop Hating On #GivingTuesday
Before we begin, let me tell you about a live training I’m giving on November 23, called How To Plan Your 2022 Social Media Marketing Calendar. You can get all the details and sign up here: https://online-success-for-nonprofits.teachable.com/p/2022calendar 🎧 Listen to this blog post as a podcast episode at www.NonprofitNation.com Hello, and happy November! The leaves are falling, the PSL is …
Your Simple 5-Point Plan for Giving Tuesday on November 30 #GivingTuesday
Join me in my new course, The Digital Fundraising Formula – class starts on September 20th! Get a plan and a blueprint for your Giving Tuesday and/or year-end digital fundraising campaign! I encourage all nonprofits, social change agents, activists, and anyone who wants to change the world through generosity and kindness to celebrate this year’s global day of unity on …
Using Social Media to Engage Your Digital Donors
Social Media for Social Good Academy is open! Will you be one of my students? Click here to find out more. Nic Miller is the Director of Marketing at Fundraise Up, an online fundraising platform with the goal of Fundraise Up uses machine learning, human-centered design—and magic to double your revenue. Nic is a marketing professional dedicated to using his strengths …
6 Ways for Nonprofits to Participate in #GivingTuesday Without Asking for Money
This article was originally posted on the GivingTuesday.org blog. There is no doubt about it – GivingTuesday is a force in the philanthropic sector. In 2019, GivingTuesday campaigns brought in over $1.9 billion online and offline in the U.S. alone. However, there are other reasons for nonprofits and social change agents to participate in this global generosity movement besides just …
How Can My Small Nonprofit Cut Through the Clutter and Reach More People?
Every Monday I will create a short video answering a question from a member of the Nonprofit Social Media Storytelling Group. We call it #MailbagMonday! Check back every Monday inside the Group to see if I answer your question! #GivingTuesday is upon us, and the Nonprofit Social Media Storytelling Group has been filling up with questions and comments! Everyone wants to reach …
#GivingTuesday 2017 Recap – What Worked and What Didn’t
The results are in – this year was the biggest Giving Tuesday yet! According to the Giving Tuesday Facebook Page, Giving Tuesday 2017: **$274 million raised online **2.4 million gifts **$110.98 mean gift size **Over 1 million social mentions and 21.7 billion impressions **Participants in over 150 countries around the world **100+ community coalitions Here are the numbers in nifty, …
6 Ways Nonprofits Are Getting Online Fundraising All Wrong
Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities. I frequently see quotes like this one, from a recent Philanthropy.com article: “I have yet to see pure online fundraising …
Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013
It’s that time of year again – the M+R and NTEN annual Nonprofit Benchmarks Study! This year they surveyed 53 nonprofits, looking at data on online fundraising and advocacy. Some of the more interesting findings: Email continues to account for about a third of online fundraising revenue. Online giving increased 14% over 2012 totals. Monthly website traffic grew by 16% in …
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