Get more out of your efforts in online fundraising, digital marketing and social media.
Love it or hate it, the holiday hysteria is upon us! Thankfully, there are quite a few ways you can give back and pay it forward this holiday season. Here are just 21 ways to give back through your holiday shopping. 1. Participate in #GivingTuesday Then you can feel good about all the shopping you did or have yet to do. …
Nonprofits – It’s your fault. Yes, it is. When donors can’t figure out how to donate on your website; When donors say they stopped donating because they didn’t hear from you; When people are not sufficiently inspired to donate in the first place; When Facebook fans ignore your posts; When Twitter followers ignore your tweets; When no one reads your …
As nonprofit professionals and those who work in the sector, it is our obligation to vote and to get our constituents to vote today. You know that you vote easily on other, trivial matters – American Idol ring a bell? Did you also know that the less affluent and formally educated you are, the less likely you are to vote? …
Update 10-31-2014: Gwen Ifill on PBS interviews Suzy DeFrancis, Chief Public Affairs Officer of the American Red Cross. Update 10-29-2014: The American Red Cross published a blog post titled American Red Cross Responds to Inaccuracies in ProPublica and NPR Stories. Still no proactive action from them that I can see on social media sites; not even a tweeted link to …
Nonprofits tend to lump all of their constituents into just a few boxes – staff, volunteers, donors and clients. Within that box, these groups of constituents often get lumped further into just one category. “Our donors aren’t online!” “Our clients don’t want to receive text messages.” “Our staff is not tech-savvy.” Does that sound familiar? Get rid of all the stereotypes …
It seems like every charity is taking to social media to become the next Ice Bucket Challenge. But when does it become too much? Writing for The Guardian, Hadley Freeman explains that while she gritted her teeth through the #NoMakeUpSelfie craze and of course, the #IceBucketChallenge, the latest trend in celebrity “slacktivism” is just too much for her. It’s organized by …
Sadly I wasn’t able to attend the Blackbaud Conference for Nonprofits (#bbcon) in person this year, but just by following the Twitter hashtag, I have learned a lot! I am especially fond of one small, yet very powerful idea that you can use to raise even more money at your next event – and get your nonprofit social media exposure …
Infographics are taking the world by storm! Nonprofit infographics are growing in popularity as marketing and fundraising tools, and there are many reasons for this: **In just the last two years, Google searches for infographics have increased by over 800%. **Blogs that use infographics grow in traffic an average of 12% more than those that do not. **Social news site Digg …
I know, I know – it’s too early to talk about December. On the East Coast, we just got comfortable ordering Pumpkin Spice Lattes and pulling out our fall boots. We don’t want to discuss Christmas and certainly not year-end giving right now! Think again! Don’t let your nonprofit be left behind – start planning for #GivingTuesday and year-end giving …