LinkedIn is vastly underutilized by nonprofits, and I am not sure why. LinkedIn is different. The network cuts across all demographics and is the social media common denominator for a lot of people anxious about other social networking sites. In my experience, people that may be hesitant about Facebook and terrified of Twitter have almost certainly set up a profile …
5 Ways Facebook Graph Search Will Help Nonprofits
Last Monday Facebook rolled out its newest tool, Graph Search, to the hundreds of millions of U.S. users and others who use the “American English” version. (Other languages and demographics are going to follow quickly.) Why would Facebook make yet another change, some ask? The answer is simple. Facebook Graph Search is critical to its continuing relevance and success. It …
5 New Facebook Features Your Nonprofit Needs to Know About
The landscape of social media changes so rapidly, it’s hard to keep up. Social media giant Facebook has unveiled a slew of changes in recent weeks. In order to maximize engagement on your Facebook page and use it to the best of your ability, it is important to stay on top of the changes. Here are 5 new features of …
Healing with the Best of Human Nature Through Social Media (PODCAST)
Today I was thrilled to be interviewed on the Uncommon Giving radio show on BlogTalkRadio, and I wanted to share the link with you if you missed it – click here or listen below. Listen to internet radio with Uncommon Giving on BlogTalkRadio Topics covered include: Using social good to heal from tragedy, including the Sandy Hook shootings and the Boston Marathon …
Why You Should Stop Being Scared of Negative Feedback On Social Media
When I speak with nonprofits about their biggest fear in using social media, most say to me that they are scared of negative feedback. Many nonprofits seem to think that all the wack jobs, former staff members and disgruntled clients will come out of the woodwork and vent on their Facebook Walls, tweet bad things about them and write nasty …
Multichannel Strategies for Nonprofits [Webinar]
Have you signed up for today’s webinar? It’s hosted by NPO Connect, and I will be discussing ways to use all the communication channels available to nonprofits in a comprehensive and cohesive way. Sign up here! Description: Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and …
9 Tips for Managing Social Media Burnout by Heather Mansfield
Talk about burnout… I didn’t even have time to write a great blog post for today! So, to announce my vacation next week (YES!!!) I thought I would share with you one of my all-time favorite posts by the incredible Heather Mansfield of Nonprofit Tech 2.0: A Social Media Guide for Nonprofits. You should subscribe to her email newsletters and …
Is Facebook becoming irrelevant?
Yesterday I read a story in The Daily Dot that got me thinking. Is Facebook becoming irrelevant for marketers? I’ve determined that the answer is, thankfully, No. The article (which I recommend reading) builds upon several stories and research done by The Daily Dot on what it calls “content spam”: “Maybe you’ve seen their names ooze into your newsfeed? Teen Swag, Stylish …
6 Characteristics of Awesome Nonprofit Pins
If your nonprofit doesn’t know about Pinterest, it’s about time it caught up. In terms of adult U.S. Internet users, Pinterest has almost caught up with Twitter! Nonprofits are actively using Pinterest to connect with new donors, raise money and accomplish their missions. There are several characteristics that separate awesome nonprofit pins from the mediocre. Awesome nonprofit pins: Are visually …