Talk about burnout… I didn’t even have time to write a great blog post for today! So, to announce my vacation next week (YES!!!) I thought I would share with you one of my all-time favorite posts by the incredible Heather Mansfield of Nonprofit Tech 2.0: A Social Media Guide for Nonprofits. You should subscribe to her email newsletters and …
6 Characteristics of Awesome Nonprofit Pins
If your nonprofit doesn’t know about Pinterest, it’s about time it caught up. In terms of adult U.S. Internet users, Pinterest has almost caught up with Twitter! Nonprofits are actively using Pinterest to connect with new donors, raise money and accomplish their missions. There are several characteristics that separate awesome nonprofit pins from the mediocre. Awesome nonprofit pins: Are visually …
Does My Nonprofit Really Have To Be On Pinterest, Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, Tumblr?!
I often field this question in my discussions with nonprofits. “Julia,” they ask. “You are always writing about new social networking tools. Does my nonprofit really need to be active on so many different sites?” Usually, in the middle of asking the question the color drains from their face and they become noticeably agitated and anxious. Nonprofit professionals are always suspicious of …
10 Best Takeaways from the Social Media for Nonprofits Conference
Yesterday I attended the Social Media for Nonprofits Conference in Boston (well, Cambridge) and I wasn’t disappointed. This year’s line-up of speakers and variety of content was packed with experts and helpful topics. If you missed it, make sure to sign up at the Social Media for Nonprofits website to get updates on upcoming events. (All the presentations I reference below can …
How Nonprofits Can Monetize Pinterest
Are you perplexed by Pinterest? Are you doubtful of the value of Pinterest to nonprofit fundraising and marketing efforts? Have questions that need answered? Join me and GiftWorks on May 23 for a free webinar on how nonprofits can use Pinterest to raise money, create awareness and do good. The free webinar, “Pinning for Good – How Nonprofits Can Use …
In Defense of Social Media Slacktivism
The word “slacktivism” has surfaced so much of late that I feel the need to write a defense of the much–maligned practice. “Slacktivism” can be loosely defined as sharing a post online, signing an online petition and tweeting a link to a charity’s website. Cynicism Exhibit A: Brian Moylan wrote a provocatively titled post calling everyone who posted the red …
5 Simple Ways to Use Email to Get More Facebook Fans
Email can be a very effective tool for engaging your community. It’s been proven time and time again that email is NOT dead and that it has the most ROI (return on investment) for nonprofit fundraising and marketing efforts. When combined with social media, the ROI of email marketing skyrockets. Any time your organization communicates with stakeholders and the community …
How to Help and to Heal after the Boston Marathon Bombings
Monday’s horrific events have shaken all of us. We all have stories of running the Boston Marathon or going to cheer a friend or loved one on as they completed (or attempted to complete) the rigorous, demanding 26.2 mile course. Going into the city on Patriot’s Day is a rite of passage, an institution in Boston – whether you are …
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing Tools to Accomplish Their Missions [PRESENTATION]
Here are the slides from a presentation I did this morning at SAYMedia Salem! Thank you to Kevin Letourneau and the Salem YMCA for setting it up and thanks to all the attendees! Social Media for Social Good: How Nonprofits Can Use Social Media Marketing Tools to Accomplish Their Missions Sponsored by SAYmedia at the Salem YMCA Presented by Julia C. Campbell Are you thinking about …







