Below you'll find a list of all posts that have been categorized as “Online Fundraising”
As a busy nonprofit professional, I am sure you often get hung up on the million-dollar question – How can we quickly raise more money for our organization? Nonprofits are obsessed with online giving campaigns and social media fundraising, but how can we quantify all the other ways people support our cause? This infographic from everydayhero describes this type of …
This week I am pleased to present a guest post from Adam Weinger of Double the Donation. Imagine using the Pony Express to make matching gift appeals. With all due respect to horses, your messages probably won’t arrive in the timely manner you desire. The internet has facilitated the creation of several fast, efficient ways to fundraise. These include using …
You may have heard of the mammoth success of the nonprofit charity:water and its effectiveness in raising money online. When you hear about its amazing story, you may shake your head and say: “Sigh. There is absolutely NO way that my tiny, itty bitty, bootstrapped nonprofit can do what they do.” But you are wrong! Take the advice of the …
It seems like every charity is taking to social media to become the next Ice Bucket Challenge. But when does it become too much? Writing for The Guardian, Hadley Freeman explains that while she gritted her teeth through the #NoMakeUpSelfie craze and of course, the #IceBucketChallenge, the latest trend in celebrity “slacktivism” is just too much for her. It’s organized by …
I know, I know – it’s too early to talk about December. On the East Coast, we just got comfortable ordering Pumpkin Spice Lattes and pulling out our fall boots. We don’t want to discuss Christmas and certainly not year-end giving right now! Think again! Don’t let your nonprofit be left behind – start planning for #GivingTuesday and year-end giving …
Raising money online seems to confound many nonprofits, especially smaller ones. The three main challenges that nonprofits face with raising money online are 1) how to find new donors willing to give online, 2) convincing “traditional” donors to give online and 3) using social media to raise money. As with any kind of fundraising campaign or appeal, you are putting …
The ability to donate directly inside Twitter may be coming to a nonprofit near you! Last week, Twitter announced that it will start testing a Buy button embedded into individual tweets. The company aims to encourage shopping directly from your mobile device – “sellers will gain a new way to turn the direct relationship they build with their followers into …
Does the recent success of the ALS Ice Bucket Challenge leave you feeling exhilarated, or skeptical? There certainly were a variety of lively opposing viewpoints presented at the most recent #CommBuild and #FundChat nonprofit Tweet chats! I participated in the challenge, and continue to believe that it is a big opportunity for the sector to examine the way it communicates and reaches out …
I am sure that you’ve seen it by now – a Facebook friend posting a video as they get doused by a bucket of ice water, all in the name of raising awareness for Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig’s disease. From Boston Mayor Marty Walsh to Scott Brown to Wally the Green Monster (Red Sox mascot), …