Don't put all your eggs into the online fundraising basket - yet

Don’t put all your eggs into the online giving basket – yet

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising 1 Comment

Each year nonprofit software provider Blackbaud Inc. analyzes $8 billion worth of U.S. charitable gifts to 3,000 nonprofits and releases their Charitable and Online Giving Index. This tool is very helpful for nonprofits to identify trends in the sector, as well as compare their progress to other organizations based on size, revenue and area of focus. In the 2012 Index, …

Nonprofits, don’t be afraid to “think small” on social media

Nonprofits, don’t be afraid to “think small” on social media

Julia Claire Campbell Nonprofits, Online Fundraising, ROI, Social Media, Strategy 8 Comments

Much has been written about the importance of creating, testing and measuring large scale, all-encompassing social media strategies for nonprofits. Creating a plan and a strategy for your social media efforts is certainly important. But the reality remains – for many small-shop nonprofits, this kind of large-scale, long-term planning can be intimidating. So what can you do on a smaller …

Giving Tuesday

Nonprofits, social media and fundraising: #GivingTuesday is a few of my favorite things

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media Leave a Comment

I know you’ve heard of Black Friday and Cyber Monday. To most, these are revered celebrations of online consumerism and the chance to stomp on strangers for the lowest priced television. In response to this, but also as a great idea in and of itself, #GivingTuesday has been embraced by the nonprofit and philanthropic world as an alternative to the …

Groupon Movember 2012

How Groupon and LivingSocial are raising millions for charity using social media

Julia Claire Campbell Nonprofits, Online Fundraising, Social Media 3 Comments

Daily Deal sites have been getting slammed in the press, in the stock market and from businesses who claim they are destroying certain industries. The pros of using a Daily Deal site to grow your business, attract new customers and create social media buzz are many. But the cons are numerous as well. What if Daily Deal sites could be used for good – to collect donations …

veruca salt

Pinning for Good: How UNICEF Uses Pinterest to Raise Awareness and Raise Funds

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Pinterest, Social Media 1 Comment

If you are like me, you have become hopelessly addicted to Pinterest. The uses, both personal and for business, are endless. Pin expensive, sparkly shoes and bags! Pin ideas for your Christmas party! Pin ideas for your child’s bedroom! Pin blog articles! Pin inspiring quotes! On the surface, Pinterest seems pretty shallow – an extension of our rampant consumerism. It …

How to Find and Engage Your Biggest Online Supporters – Part 3 of 3

How to Find and Engage Your Biggest Online Supporters – Part 3 of 3

Julia Claire Campbell Nonprofits, Online Fundraising Leave a Comment

Did you miss the first 2 posts in this series? Click to read Part 1 and Part 2. In the past two weeks, I’ve blogged about ways that you and your organization can find your biggest online supporters, as well as ways that you can engage them to spread the word about your cause. Today I will discuss the last, but most important, step in building relationships …

Be Your Donor Day

What do your donors experience when they give? #BeYourDonor

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising Leave a Comment

When speaking to nonprofit professionals, I always give them this one piece of advice: Make a donation to your own nonprofit, either online or via a check in the mail. Then see what happens. Do you get an acknowledgement? A letter? An email? A phone call? Or do you get a symphony of crickets? A must-read report was recently released …

How to Find and Engage Your Biggest Online Supporters – Part 2 of 3

How to Find and Engage Your Biggest Online Supporters – Part 2 of 3

Julia Claire Campbell Nonprofits, Online Fundraising Leave a Comment

Did you miss Part 1? Click here to read it! Last week I discussed ways that you and your organization can find your biggest online supporters, also called Brand Ambassadors. So now, hopefully, you’ve found some online supporters that are ready and willing to spread the word about your cause, your event and/or your fundraising campaign. What do you do with them? 1) …

online donations

How to Find and Engage Your Biggest Online Supporters – Part 1 of 3

Julia Claire Campbell Nonprofits, Online Fundraising Leave a Comment

The truth remains that even in the rapid-fire world of technology, the Internet, social media and mobile tools, the most effective form of fundraising is still the personal ask. People will not support your organization and your cause if they are not given a compelling reason to do so. And what better reason than because a beloved relative or trusted friend has asked them to?  Consider …