Below you'll find a list of all posts that have been categorized as “Online Fundraising”
September is the ideal time to begin your end-of-year fundraising campaign. Donations jump 163% in December, and the average gift size increases by 36%! So what are you waiting for? This neat infographic from Salsa Labs features details about end-of-year giving and more. They also have a helpful free e-book you can download, called the Essential Guide to Year End Fundraising for …
Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities. I frequently see quotes like this one, from a recent Philanthropy.com article: “I have yet to see pure online fundraising …
Online fundraising should be a major part of your strategy this year. Last year, online fundraising campaign #GivingTuesday raised 90% more in 2013 than in 2012 – about $19.2 million. Blackbaud found that overall charitable giving grew 4.9% in 2013, while online giving grew 13.5%. M+R and the Nonprofit Technology Network (NTEN) studied 53 nonprofits and found that nonprofit website traffic increased …
It’s that time of year again – the M+R and NTEN annual Nonprofit Benchmarks Study! This year they surveyed 53 nonprofits, looking at data on online fundraising and advocacy. Some of the more interesting findings: Email continues to account for about a third of online fundraising revenue. Online giving increased 14% over 2012 totals. Monthly website traffic grew by 16% in …
Last week Blackbaud released it’s annual Charitable Giving Report, and the findings may surprise you. The fundraising climate is improving. Overall giving in the U.S. was up by almost 5%! Not surprisingly larger nonprofits grew their giving by 5.7% compared to smaller organizations, which grew at 3.6% Most notably, online giving is on the rise. It grew 13.5% in 2013, …
This week Facebook rolled out the Donate Button for nonprofits. While a nice idea and certainly well-meaning, this new feature has only been made available to a select few national nonprofits (your nonprofit can apply here to get a button). In addition, Facebook has given us no idea when it will be available to all nonprofits, not to mention this …
Today is #GivingTuesday! Chances are you participated in the absolute madness that is Black Friday, or the quieter deal-shopping on Cyber Monday, or even the locally-focused Small Business Saturday. So why not participate in an international day of giving back? That’s the premise behind #GivingTuesday – to kick off the year-end charitable giving season with a splash. Here are some …
It’s year-end giving time – the most wonderful time of the year! The year-end season of giving and generosity means millions of donors are searching for places to donate, for items to purchase that make a difference and for causes in which to get involved. Where are they looking? Online. Here are some statistics for you to chew on, if …
By now you have heard of the complete devastation in the Philippines wrought by Supertyphoon Haiyan. According to CNN, nationwide the death toll from the typhoon stands at 3,976 with another 1,598 missing. Most likely you heard something about this tragedy via social media. Maybe you donated money to one of the many emergency relief funds set up in the …