Below you'll find a list of all posts that have been categorized as “Social Media”
Everyone is looking to get increased engagement and interaction on their social media posts. We all know that consistently providing killer content and cultivating a dedicated audience (or tribe) is the key to social media success. But what times are best to post to your audience? (Disclaimer: There is no one size fits all in social media, just helpful guidelines …
A version of this post originally appeared on the GiftWorks Guest Blog. NOTE: This week I cautioned nonprofits not to put all their eggs in the social media basket. While I worry that some nonprofits are using “social media” as their only marketing strategy (and it’s not a strategy at all), I do think that the ideas behind using social …
Many nonprofit organizations subscribe to the “if you build it, they will come” fallacy. If you host an event, people will register. If you add a Donate Now button to your homepage, people will donate. If you create a Facebook page, people will Like the page and share your content. The problem is that none of these fundraising and marketing …
Last week I discussed the actual work of “doing social media” and some of the time-consuming and important tasks required in doing it effectively. The other important point I want to get across to organizations is this: To be effective and to get results, social media cannot be done by one person and one person alone. A social media …
I’m happy to announce that I will be teaching a free two hour seminar with HandsOn Tech Boston! Description: Digital technologies have fundamentally changed the way people read and consume information. If your nonprofit is not embracing digital tools to compose a compelling narrative around your cause, your information could be getting lost in the noise. In this increasingly competitive …
I’ve noticed a disturbing trend in the nonprofit sector. It seems that all too often, uninformed nonprofit Boards and well-meaning but not-tech-savvy Executive Directors simply tack on the words “social media” to the development or marketing person’s job description. This usually happens after a heated Board meeting where it is decided that their nonprofit should be “doing social media.” Then, …
Today, TIME.com released their list of the 30 Best Pinners to Follow on Pinterest. Categories include Food, Design/Art, Fashion, Lifestyle, Technology and Wedding. According to TIME: “Pinterest, the three-year-old photo-sharing site, can be an overwhelming place for the uninitiated. The website acts as a virtual pinboard, encouraging users to create themed collages by “pinning” their favorite items. A favorite of fashionistas and …
Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 2 This is the second part in my two part case study of the St. Baldrick’s Foundation, a volunteer-driven charity that effectively uses social media tools to raise money and engage supporters. Read part one here. In Tuesday’s post, I covered 8 ways that the St. Baldrick’s Foundation uses …
Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 1 I first became aware of the St. Baldrick’s Foundation at the Inspire/BIO Conference in July. I was asked to speak about the latest social media tools for nonprofits, but I found myself learning even more from the other presenters – nonprofit professionals in the trenches who use social …