Below you'll find a list of all posts that have been categorized as “Social Media”
By now you have heard of the complete devastation in the Philippines wrought by Supertyphoon Haiyan. According to CNN, nationwide the death toll from the typhoon stands at 3,976 with another 1,598 missing. Most likely you heard something about this tragedy via social media. Maybe you donated money to one of the many emergency relief funds set up in the …
Nonprofits everywhere are always looking for more engagement and interaction from their online communities. As the holiday season approaches, everyone is going to have “giving” on the brain (at least, we hope). So how to leverage this season of generosity while also fostering genuine online interaction with your community? How about asking your supporters and donors WHY they give? Guidestar …
Today I saw my friend post this status on her Facebook Timeline: I, FIRST LAST, as of November 6, 2013 9:18 Eastern time, do not give Facebook or any entities associated with Facebook permission to use my pictures, information, or posts, both past and future without monetary compensation. All photos will require a $50 payment per use (to include those …
Despite having 600 million active Twitter users with over 135,000 more joining the party every day, nonprofits have been slow to get on the Twitter train. If they are using Twitter, it’s often in fits and starts, with no clear strategy and very little consistency. Twitter can be overwhelming, especially for social media newbies. But it is a valuable tool …
#Giving Tuesday, a campaign that promotes a national day of giving that celebrates and encourages charitable giving, set for Dec. 3 this year, offers nonprofits a great opportunity for to raise funds online – but they need to be prepared. Nonprofits raised more than $10 million last year on #GivingTuesday, 53% over 2011. Almost 3,000 nonprofits participated and drove the …
My presentation “Social Media Update: What’s Hot and What’s Not“ is going live! Watch Now! Did you know that: 72% of online adults use social networking sites; 27% of online time is now spent on social networking; 6 out of 10 internet users ages 50-64 are on social networks; 43% of those 65 and older are using social networks! (Source: …
Are you interested in learning about the different ways your nonprofit could be using Instagram video and Vine? My guest post for About.com Nonprofit Charitable Orgs covers this topic! It’s posted here. How are you using mobile video sharing apps to accomplish your mission and connect with supporters?
On November 5, I will be presenting a FREE webinar with Nonprofit Webinars (a service of 4Good). I hope you can join me! The topic will be Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One. Webinar Description: Despite the popularity of social media including “micro-blogging” sites like Tumblr and twitter, traditional blogging …
Maslow’s hierarchy of needs is a psychological theory proposed by Abraham Maslow in 1943. The famous framework states that you are not able to reach the upper levels of the human experience – “self-actualization” and “esteem” – without the bottom levels being satisfied – breathing, food, water, sex, sleep, etc. I see digital marketing (and all marketing) tools through this …