I wrote an Expert Column for Massnonprofit.org and it’s featured in their newsletter today and on their website! Read it here (and let them know if you like it so I can write for them again)!
Why the heck should I Like you on Facebook?
You have a Facebook page, and you’ve been promoting it in all the right ways. You have a Like button on your website, you have a link in your email signature and you include the little blue Facebook icon in your email newsletters. If you are an advanced social media user, you integrate it with your other social networks. You …
How social media marketing is like yoga
If you know me on a personal level, you know that I love doing hot power yoga. Hot power yoga, the way I prefer it, is in a large studio heated to at least 95 degrees. Bliss = an hour and a half and my yoga mat. I also love the power and potential of social media marketing – I …
5 content ideas for nonprofit blogs, tweets, posts and pins
Is your Facebook page a ghost town? Have you neglected to tweet in days (or, heaven forbid, weeks)? Does your organization suffer from “blogger’s block”? Shake off the cobwebs, open the blinds and try these five ideas for putting fresh content on your social media sites. 1) Post interesting photos of your nonprofit in action. Take photos of your office, …
How does your nonprofit stack up in using social networks?
In the beginning of the month, Blackbaud, the Nonprofit Technology Network (NTEN) and Common Knowledge released the fourth edition of the annual 2012 Nonprofit Social Networking Benchmark Report. This report is required reading for anyone working in or with nonprofits, as it provides insights as to how nonprofits are using social media tools and social networks in their overall fundraising …
5 ways to use pop culture to generate great content
“Create great content! Create great content!” These three words can sound like a battle cry in a foreign language to a person just starting out in the blogosphere or social media world. What do these words mean? It’s simple. If you consistently “create great content” for your readers and online communities, then fame, fortune and power follow! Yes! But wait. …
Screw the strategy and just dive in
Recently I read a thought-provoking interview with the brilliant Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions. If you’ve never heard of him, he’s the co-founder of Alltop.com and was previously the “chief evangelist” of Apple. So, the guy knows something about how to best enchant people. What struck me most in the interview was that …
10 must-have characteristics of a Social Media Director
OK everyone, its 2012 – I hope that every organization and business reading this has a Social Media Director. Other variations on this job title are Online Community Director, Social Media Strategist, Director of Online Initiatives, Social Media Maven, Online Marketing Guru. (For fun, go to The Social Media Job Title Generator and have it spit out a great social …
How to use the new Facebook Timeline to spring clean your page
The countdown to March 30 is on – only a handful of days left! March 30 is, of course, the day that Facebook will roll out the Timeline layout for all business and nonprofit pages, whether they are ready or not. When I first heard about this mandate, I immediately got defensive. “What about all the time-stretched and overwhelmed small businesses and …