Below you'll find a list of all posts that have been categorized as “Strategy”
When discussing the creation of a social media marketing campaign with clients, I always start with a plan. Planning is not very popular – people want to sign up and dive in to the social media pool. Since I believe that planning is a vital piece of the social media puzzle, I always insist on doing it first. During the …
Have you ever wanted to know how to get your posts seen by more of your Facebook fans or Facebook friends? What makes it into the News Feed of each individual Facebook user is determined by an algorithm called EdgeRank. You may think this kind of thing is just for the tech-savvy or the social media “experts”. You’re wrong. By …
I see myself as a sort of Personal Trainer. If you ask people what constitutes a successful exercise regimen, they will most likely say determination, commitment, willpower and perseverance. These are the same characteristics of an effective social media campaign. If you work out once per week, you are not going to get the results that you would get if …
I am frequently asked how I keep track of all my social media profiles and manage to have time to do anything else. (Short answer: I barely have time to do anything else.) Nonprofit staff and business owners often cite the sheer number of social networking sites and the seemingly-overwhelming amount of time required to keep up. But they don’t …
Have you seen this post on Facebook recently? “Due to Facebook’s new ‘pay to promote posts’ policy, only about 10% of people that ‘like’ a fan page will see the status updates. In order to see our posts and notifications just click/hover over the ‘Liked’ button (beneath the cover photo, to the right) and activate the ‘show in news feed’ …
Starting a social media campaign can be a scary proposition for most nonprofits. Horror stories abound – staff members going “rogue” and posting inappropriate Facebook photos, volunteers tweeting too much information, negative comments being left in LinkedIn Groups. With all the fear mongering and bad news being reported on the incorrect use of social media and online tools, it is …
Welcome North By North Shore participants! Here is a copy of this morning’s presentation, and some helpful resources for you as you dive into the social media pool. Don’t hesitate to contact me with questions or advice! Social Media Tips – Social Throwdown – presentation to North By North Shore Articles: 9 Ways to Measure Your Brand’s Social Media Health …
Welcome members of the People’s United Bank Nonprofit Consortium! Here is a copy of this morning’s presentation, and some helpful resources for you as you dive into the social media pool. Don’t hesitate to contact me with questions or advice! Articles: 22 High-Impact, Low Cost Social Media Opportunities for Nonprofits Nonprofits and Social Media: Discovery, Cultivation, Solicitation and Stewardship Nonprofits …
How can we get more Likes, Followers, Fans, Connections, Circles? Lately it seems that is all anyone cares about. Get those numbers up! “If we get 1500 Twitter followers/500 Facebook fans/674 LinkedIn connections, things will be better! THEN we can rest easy!” Numbers People are consumed by the “numbers game” on social media and ignore all else. I understand why …