Below you'll find a list of all posts that have been categorized as “Strategy”
Last week I discussed the actual work of “doing social media” and some of the time-consuming and important tasks required in doing it effectively. The other important point I want to get across to organizations is this: To be effective and to get results, social media cannot be done by one person and one person alone. A social media …
I’ve noticed a disturbing trend in the nonprofit sector. It seems that all too often, uninformed nonprofit Boards and well-meaning but not-tech-savvy Executive Directors simply tack on the words “social media” to the development or marketing person’s job description. This usually happens after a heated Board meeting where it is decided that their nonprofit should be “doing social media.” Then, …
Some people love it, some people hate it – and some people love to hate it. Your favorite social network is changing again, and this time for the better. In an announcement last week, Facebook unveiled their new News Feed FYI blog to “highlight major updates to News Feed and explain the thinking behind them.” Did you know that on …
When I speak with nonprofits about their biggest fear in using social media, most say to me that they are scared of negative feedback. Many nonprofits seem to think that all the wack jobs, former staff members and disgruntled clients will come out of the woodwork and vent on their Facebook Walls, tweet bad things about them and write nasty …
If you know me then you know I am a huge fan of the marketing wisdom of Seth Godin. He wrote a blog post on Monday that really resonated with me: The certain shortcut The shortcut that’s sure to work, every time: Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won’t …
Here are the slides from a presentation I did this morning at SAYMedia Salem! Thank you to Kevin Letourneau and the Salem YMCA for setting it up and thanks to all the attendees! Social Media for Social Good: How Nonprofits Can Use Social Media Marketing Tools to Accomplish Their Missions Sponsored by SAYmedia at the Salem YMCA Presented by Julia C. Campbell Are you thinking about …
Here are the two most frequently asked questions in my experience in the field of social media marketing: 1. What social media tools should I use? 2. How much time should I spend on social media? The answer is – I can’t give you these answers. I need you to answer some questions for me first. (Note: If anyone gives …
Much has been written about the importance of creating, testing and measuring large scale, all-encompassing social media strategies for nonprofits. Creating a plan and a strategy for your social media efforts is certainly important. But the reality remains – for many small-shop nonprofits, this kind of large-scale, long-term planning can be intimidating. So what can you do on a smaller …
When I first read about Laura Arrillaga-Andreessen (from Beth Kanter’s blog post regarding #GivingTuesday), I was immediately smitten. Laura AA (as she calls herself) wrote a great book called Giving 2.0: Transform Your Giving and Our World. There are two key takeaway messages in the book: “It’s not about how much you give; it’s about how you give.” “A philanthropist …